Adrian Flux Insurance Services

Adrian Flux is an insurance broker that has its head office at East Winch Hall in King's Lynn, Norfolk.

Founded in 1973, the company has become one of the country’s largest specialist motor insurance brokers and employs more than 1,500 staff. [1]

History

The family-run business was formed by Adrian Flux.

In 1990, it expanded by creating a specialist motorcycle division called Bikesure. As of 2017, it now has its own office in North Lynn, Norfolk.[2]

In 1999, Adrian’s son David took over the running of the company after working his way up from the position of a clerk.[3]

In 2005, the company acquired Bishop’s Stortford-based Herts Insurance Consultants (HIC). This has since been rebranded as Sterling Insurance.[4]

In 2010, more than 3,000 extra policyholders were gained when Adrian Flux acquired Chartwell, a provider of insurance for disabled drivers. The companies already had historical links with Chartwell trading under the name Adrian Flux until 1973 when Adrian, a disabled driver himself [5] moved his business from Middlesex to Norfolk and June Richardson started to run Chartwell as its own entity.[6]

In 2016, Adrian Flux gained huge publicity as a result of launching what it described as the UK’s and “possibly the world’s” first driverless car insurance policy.[7]

In 2017, Adrian Flux stepped in to save more than 100 jobs at the Norwich branch of Swinton Insurance by taking over the lease of its call centre that was due to close.[8] This gave the company its first office in the city.

In 2020, the drive to expand continued with 185 people being hired as the business adapted to working remotely during the COVID-19 lockdowns.[9]

In 2022, the drive to recruit and grow gathered pace thanks to the success of introducing a pioneering flexible staff-led way of working.[10]

Awards

Adrian Flux has won numerous awards for its offerings:

• Total 911 Magazine Best Porsche Insurance Specialist 2015 [11]

• WhatVan? Insurer of the Year 2019 [12] 2021 [13] 2023 [14]

• Intelligent Instructor Driving Instructor of the Year 2019 [15] 2021 [16] 2022 [17] 2023 [18]

Sponsorship

As of 2015 Adrian Flux have sponsorship deals with a number of King's Lynn based sports teams, including the naming rights to a Grandstand at King's Lynn Town F.C.,[19] and the King's Lynn Stadium speedway circuit.[20] Also, Adrian Flux has been a sponsor of Festival Too in King's Lynn for a number of years.[21] In 2017 Flux became the title sponsor to British Touring Car Championship Racing Team BMR Subaru.[22] In the 2020 Formula Two Season Adrian Flux sponsored Callum Ilott.

References
  1. "Adrian Flux : Everything you need to know - Insurance Business". www.insurancebusinessmag.com. Retrieved 2023-02-15.
  2. "Motorbike insurance broker based in North Lynn celebrates its 30th anniversary". Lynn News. 2020-12-02. Retrieved 2023-02-15.
  3. 2011-08-31T00:00:00+01:00. "Top 50 Brokers 2011: 31st Adrian Flux". Insurance Times. Retrieved 2023-02-15.
  4. "Car, Van, Home or Breakdown Insurance from Sterling". Sterling. Retrieved 2023-02-15.
  5. Craven, Mia (2021-02-19). "Adrian Flux - Car insurance adapted for you". Able Magazine. Retrieved 2023-02-15.
  6. https://www.businessweekly.co.uk/news/financial/1483-state-flux-insurance-acquisition
  7. Kollewe, Julia (2016-06-07). "Insurer launches UK's 'first driverless car policy'". The Guardian. ISSN 0261-3077. Retrieved 2023-02-15.
  8. "More than 110 Norwich jobs saved as Adrian Flux steps in at Swinton Insurance call centre". Eastern Daily Press. Retrieved 2023-02-15.
  9. team, YLP news (2020-08-21). "Firm to recruit 185 new staff". Your Local Paper. Retrieved 2023-02-15.
  10. "Flexible hours and more time for your personal life - is this company the happiest place to work in West Norfolk?". Lynn News. 2022-03-30. Retrieved 2023-02-15.
  11. https://www.inpublishing.co.uk/articles/total-911-honours-porsche-industrys-finest-with-first-awards-4923
  12. https://www.whatvan.co.uk/what-van-awards/awards-2019/what-van-awards-2019-insurance-company-of-the-year-%E2%80%93-adrian-flux
  13. https://www.eveningnews24.co.uk/news/business/22351357.insurance-company-recognised-national-awards/
  14. https://www.whatvan.co.uk/what-van-awards/awards-2023/what-van-awards-2023-insurer-of-the-year-%E2%80%93-adrian-flux
  15. https://www.intelligentinstructor.co.uk/smash-hit-for-the-intelligent-instructor-awards/
  16. https://www.intelligentinstructor.co.uk/intelligent-instructor-awards-2021-winners-have-been-announced/
  17. https://www.intelligentinstructor.co.uk/awards-winners/
  18. https://www.intelligentinstructor.co.uk/awards-about/
  19. "King's Lynn Town Football Club - History". www.thelinnets.co.uk. Retrieved 2016-07-29.
  20. "ADRIAN FLUX ARENA - King's Lynn Speedway - The Home of the Stars and Young Stars". www.kingslynnstars.co. Retrieved 2016-07-29.
  21. "Festival Too 2016". Archived from the original on 2016-08-16. Retrieved 2016-07-29.
  22. "BTCC IS HERE FOR ADRIAN FLUX SUBARU RACING!!". 16 March 2017.


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