Bensimon Byrne

Bensimon Byrne is a Canadian communications, advertising, and public relations company based out of the Canadian Broadcasting Centre in Toronto, Ontario, Canada. It is Canada's largest independent ad agency.[3] The company, along with its subsidiaries Narrative and OneMethod, moved into its current space at the Canadian Broadcasting Centre in 2017 following two years of renovation.[4][5][6] Bensimon Byrne's co-location at the CBC's headquarters has provided it with additional audio studio space and rental opportunities from the CBC.[2]

Bensimon Byrne
TypePublic limited company
Industry
Founded1992
HeadquartersCanadian Broadcasting Centre, Toronto, Ontario, Canada
Area served
Canada
Key people
    • Jack Bensimon (founding partner and board chair)[1]
    • David Rosenberg (partner and chief creative officer)
    • Joseph Bonnici (partner and creative director)[2]
Services
  • media
  • public relations and public affairs
  • brand consulting
Number of employees
225[2]
ParentTadiem
SubsidiariesNarrative, OneMethod
Websitewww.bensimonbyrne.com

Bensimon Byrne Chief Creative Office David Rosenberg oversaw the Liberal Party’s election advertising during Justin Trudeau's successful 2015 campaign.[7][8] Bensimon Byrne is reputed to have "impeccable" Liberal credentials, having also worked on campaigns for Kathleen Wynne, Paul Martin, and Dalton McGuinty.[7]

Clients

In addition to the Liberal Party of Canada and Liberal Party of Ontario, the agency has done work for Nestlé, Constellation Brands, LCBO, the CFL, the Toronto Argonauts and Freshii.[7][9] Bensimon Byrne managed Molson's "I Am Canadian" campaign from 2000 to 2005 [10]

References
  1. "Bensimon Byrne establishes new leadership for its agencies". Strategy Online. Retrieved 5 January 2023.
  2. "The List: Bensimon Byrne's boundless thinking". Strategy Online. Retrieved 5 January 2023.
  3. "Bensimon Byrne, OneMethod and Narrative". Archello. Retrieved 5 January 2023.
  4. "Inside a trio of super-swanky agencies (complete with a basketball court) at the CBC broadcast centre". Toronto Life. Retrieved 5 January 2023.
  5. "Lebel & Bouliane and Mazen Studio Design Bensimon Byrne's Toronto Office". Interior Design. Retrieved 5 January 2023.
  6. "CBC's downsizing sets stage for growing ad agency Bensimon Byrne". The Globe and Mail. Retrieved 5 January 2023.
  7. "Justin Trudeau's Winning Campaign". Marketing Mag. Retrieved 5 January 2023.
  8. "Toronto-based Bensimon Byrne doing Liberal campaign ads, has done federal and Ontario ads". Hill Times. Retrieved 5 January 2023.
  9. "The CFL shows what it's made of". Strategy Online. Retrieved 5 January 2023.
  10. https://www.theglobeandmail.com/report-on-business/molson-i-am-canadian-once-more-and-proud-of-it/article25457989/. {{cite web}}: Missing or empty |title= (help)
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