Insights Association
The Insights Association protects and creates demand for the evolving Insights and Analytics industry by promoting the indisputable role of insights in driving business impact. All revenue is invested in quality standards, legal and business advocacy, education, certification, and direct support that allows our members to thrive. IA's IDEA (Inclusion, Diversity, Equity, and Access) Council, provides forums, education, and standards of excellence to address the lack of representation in the insights profession and the populations it researches.
| Abbreviation | IA |
|---|---|
| Formation | 2017 |
| Merger of | CASRO, Marketing Research Association |
| Headquarters | Washington, D.C. |
| Website | insightsassociation |
Integral to the advancement of all industries, IA members are innovators in software, data analytics, data collection, and market and social research. They span companies large and small, including large international business insights corporations and consultancies; the insights departments of many of the world’s largest brands; and countless small and mid-sized market research agencies.
IA subsidiary CIRQ (the Certification Institute for Research Quality) provides audit and certification services globally to companies complying with the requirements of the International Organization for Standardization (ISO) 20252, 27001, and 27701 standards.