Ed Maverick
Eduardo Hernández Saucedo (born January 19, 2001), known professionally as Ed Maverick, is a Mexican singer, songwriter, musician, producer and multi-instrumentalist of folk, alternative and rock music.[1][2] He started his music career a solo artist, by sharing his songs on social media platforms.[3] Maverick gained fame after the release of his debut album, Mix Pa' Llorar en Tu Cuarto (2018) and his hit single in Mexico "Fuentes de Ortiz", later certified diamond by the Asociación Mexicana de Productores de Fonogramas y Videogramas. After signing a record deal with Universal Music Mexico in 2019, his debut album was reissued and previously reached the number two of the Mexican album charts, followed by the studio album Transiciones (2019).
Ed Maverick | |
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![]() Maverick performing in 2021 | |
| Born | Eduardo Hernández Saucedo 19 January 2001 |
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| Years active | 2018–present |
| Awards | Full list |
| Musical career | |
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| Labels | Universal Mexico |
| Member of | Los Milagro |
| Signature | |
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In 2021, he released the acclaimed self-titled Eduardo (2021); and C. Tangana's "Párteme la Cara", included in El Madrileño (2021); the song reached the top 5 on the Spanish Single Charts, and earned him the Latin Grammy Award for Best Engineered Album (as music engineer) and an Odeon Award. He has also collaborated with artists such as Bratty and Señor Kino,[4] as well as receiving multiple nominations at the MTV Millennial Awards and the MTV Europe Music Awards. By April 2022, Maverick had already sold 850,000 digital records worldwide.[lower-alpha 1] He is also a member of the band Los Milagro, with Daniel Quién and producer Wet Baes, Los Milagro has no official commercial discography or record label, staying as a project of sporadic live performances.[8]
Bio
2001-2017: early years
Eduardo was born on January 19, 2001, in Delicias, a town located in the Mexican state of Chihuahua. He taught himself to play the guitar. The first song he learned to play was Jake Bugg's "Simple As This".[9] He began composing in his hometown in addition to performing at parties, events and other public places in mid-2017. Among his influences to start composing are some Mexican artists such as Dromedarios Mágicos, Juan Cirerol and Little Jesus.[10]
2018-2020: MPLLETC, Transiciones and rise to fame
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In 2018, Maverick released his debut studio album entitled Mix pa' llorar en tu cuarto through the independent record label Eidan Box Records.[9] The song "Fuentes de Ortiz", his second song written by himself was included on the album;[11] and with the passing of the months went viral on social media and would end up becoming his first commercial success, after signing a contract with Universal Music Mexico and GST Talent in 2019,[12] his debut album was reissued in physical stores and digital platforms under the Universal label, which reached number two on the Mexican Albums Chart, "Acurrucar" was released as the second single from the album.
By May 2019, Maverick had already become one of the most viral Mexican artists on Spotify.[13] That same year he performed for the first time at the National Auditurium's "Lunario" and the Teatro Metropolitán in Mexico City, setting the record for being the Mexican artist who sold out his dates at the venue the fastest.[14][11][15] In the same year his debut album received a gold record from the Asociación Mexicana de Productores de Fonogramas (AMPROFON).[16] He released his second studio album Transiciones (2019).
Through his rapidly growing fame in Mexico, Maverick suffered from a massive attack perpetuated by fans and some digital creators on social networks, receiving almost daily messages inciting hate, suicide and death threats directly towards him and his family. In November 2019, he released a statement through Twitter in which he explained that he would close his account and stay away of the media for a while.[17] In the external statement:
"I don’t want to go too far, I just want to clarify one thing about it: if at first I was joking and following your bullying, it was because I didn’t know how to react so that all of you would stop. Literally if I complained you guys were going to throw me more, but if I said it didn’t affect me it could be the same, so I’m at a point where I don’t know if I had to react or if what I did was right, it’s weird. And it’s not like I want to normalize that you guys crossed the line between joking and bullying. I’m so confused, I’m thinking too many things at the same time and I need to rest."
— Ed Maverick, on Twitter
In 2020 he reappeared with his first live album Ed Maverick en el Metropólitan (2020) performing the hits of the first two albums and included the song "Ropa de Bazar" with Bratty, and at the beginning of the same year the AMPROFON gave him the diamond record for "Fuentes de Ortiz" for selling 300,000 digital copies, double platinum for "Acurrucar", platinum and gold for "Del Río" and "Ropa de Bazar", platinum for "Quiero" and Mix Pa' Llorar en Tu Cuarto, and the gold record for "Siempre Estoy Pa' Ti" and "WRU".[18] In addition to the release of his debut extended play Esto No Tiene Nada Que Ver con Eduardo.
2021-present: Eduardo
During 2021, Maverick released his third studio album titled Eduardo, in which the events of the harassment episode in his life were reflected in the songs "Gente", "Niño," and "Gracias". The Rolling Stone magazine ranked it 26 at the 35 best Spanish-language albums of 2021.[19] In the same year he collaborated with C. Tangana, on the song "Párteme la cara" included on the album El Madrileño (2021) reaching the number three on the singles chart in Spain, he obtained his first certification outside of Mexico with a platinum single by the Productores de Música de España (PROMUSICAE)[6] and a gold single in Brazil.[7] This collaboration credited him as album engineer and earned him his first Latin Grammy Award for Best Engineered Album at the 22nd ceremony.[20][21] He also formed Los Milagro, a band with Mexican musician Daniel Quién and producer Wet Baes.[22]
In 2022 he won the Odeon Award from the Intellectual Rights Management Association (AGDI) for the Best Alternative Song of 2022 in Spain, being the first Mexican artist awarded at that ceremony. In April he performed for the first time at the Coachella music festival,[23] in May he released a series of demos from the Eduardo album.[24]
In July, the Cartagena City Council recognized him at the Spanish festival "La Mar de Músicas" with the 2nd Paco Martín Award for "Breakthrough Artist of Global Music" at the proposal of the jury made up of different Spanish journalists from the Paco Martín Cultural Association, explaining them choice for Maverick «He represents like nobody else the new wave of singers who dazzle with their sensitivity, simplicity and naturalness. His voice, deep, melancholy, warm and full of nuances, is one of the most special on the international scene. He provokes emotion, intimacy and pause from the first verse, as if he were singing to us a few meters away accompanied by his young guitar».[25][26][27] In the same month he announced his first world tour entitled "Tour Eduardo", with which he will perform in cities from Latin America and the United States, and for the first time in European countries such as the United Kingdom, Spain and the Netherlands.[28]
Awards and nominations
| Award | Year | Category | Nominee(s)/work(s) | Result | Ref. |
|---|---|---|---|---|---|
| La Mar de Músicas | 2022 | Breakthrough Artist | Himself | Won | [29] |
| Latin Grammy Awards | 2021 | Best Engineered Album | El Madrileño (as music engineer) | Won | [30] |
| Lunas del Auditorio | 2019 | Best New Artist | Himself | Won | [31] |
| MTV Europe Music Awards | 2019 | Best Latin America North Act | Nominated | [32] | |
| MTV Millennial Awards | 2019 | Emerging Artist | Nominated | [33] | |
| 2021 | Music-ship of the Year | "Niño" | Nominated | ||
| Video of the Year | "Párteme la Cara" | Nominated | [34] | ||
| GQ Men of the Year Awards | 2021 | Mexican Singer of the Year | Himself | Won | [35] |
| Odeón Awards | 2022 | Best Alternative Song | "Párteme la Cara" | Won | [36] |
| Telehit Awards | 2019 | Best Mexican Act | Himself | Nominated | [37] |
| Breakthrough Artist | Won |
References
- Escobar, Elizabeth. "Ed Maverick se vuelve el artista más viral en Spotify (Ed Maverick became the most viral artist on Spotify)". El Universal (Mexico City). Archived from the original on November 23, 2019. Retrieved September 13, 2019.
- "Ed Maverick, estrena video musical "Acurrucar" (Ed Maverick, premieres music video of "Acurrucar")". Reactor 105.7 FM (in Spanish). Archived from the original on June 20, 2019. Retrieved September 13, 2019.
- Rozales, Berenice (September 4, 2019). "Un fenómeno llamado "Ed Maverick" (A phenomenon called Ed Maverick)". LifeBoxset (in Spanish). Archived from the original on September 8, 2019. Retrieved September 13, 2019.
- "Latin GRAMMYs". Latin GRAMMYs (in Spanish). Retrieved August 21, 2022.
- «To visualize the certitfications, in ARTISTA type "Ed Maverick"». "AMPROFON" (url). amprofon.com.mx. Retrieved September 13, 2022.
- Música, El portal de, PÁRTEME LA CARA - C. TANGANA / ED MAVERICK | EPDM, retrieved August 21, 2022
- "CERTIFICADOS – Pro-Música Brasil". pro-musicabr.org.br. Retrieved October 4, 2022.
- Jáuregui, Vicente (October 30, 2021). "Los Milagro: Super grupo integrado por Ed Maverick, Wet Baes y Daniel Quién". La Banda Elástica. Retrieved January 1, 2023.
- TIM, Televisa. "Ed Maverick cuenta las dificultades de saltar de lo independiente a lo mainstream". Telehit (in Spanish). Retrieved August 21, 2022.
- Ed Maverick - Fuentes de Ortíz y Ropa de bazar (EN VIVO), pp. EXA FM, retrieved August 21, 2022
- González, Jesús (September 6, 2019). "La noche en que Ed Maverick se consolidó en el Teatro Metropólitan". Sopitas.com (in Mexican Spanish). Retrieved August 21, 2022.
- Redacción (February 28, 2019). "Ed Maverick firma con Universal Music México". Noticias de hoy en Querétaro y el mundo (in Mexican Spanish). Retrieved August 21, 2022.
- "Ed Maverick se vuelve el artista más viral en Spotify". El Universal (in Spanish). May 24, 2019. Retrieved August 21, 2022.
- "Universal Music Publishing México | Artist, Ed Maverick". www.umusicpub.com. 2019. Retrieved August 21, 2022.
- "Enamora Ed Maverick a 3 mil fanáticos". www.elnorte.com. Retrieved August 21, 2022.
- Staff (September 6, 2019). "Ed Maverick estrenó nuevo video y recibió un disco de oro". Revista Marvin (in Mexican Spanish). Retrieved August 21, 2022.
- "El día que Ed Maverick desapareció por el cyberbullying que le hacían". culturacolectiva.com (in Spanish). April 23, 2021. Retrieved August 21, 2022.
- Ed Maverick. "AMPROFON Certifications".
- Vozick-Levinson, Verónica Bayetti Flores,Ricardo Durán,Elias Leight,Julyssa Lopez,Jennifer Mota,Diego Ortiz,Richard Villegas,Simon; Flores, Verónica Bayetti; Durán, Ricardo; Leight, Elias; Lopez, Julyssa; Mota, Jennifer; Ortiz, Diego; Villegas, Richard; Vozick-Levinson, Simon (December 16, 2021). "The 35 Best Spanish-Language and Bilingual Albums of 2021". Rolling Stone. Retrieved August 21, 2022.
- "Estos son todos los ganadores de los Latin Grammy 2021". Los Angeles Times en Español (in Spanish). November 18, 2021. Retrieved August 21, 2022.
- "Ed Maverick, el joven cantante mexicano que sufrió ciberbullying y triunfa con C. Tangana". abc (in Spanish). February 28, 2021. Retrieved August 21, 2022.
- "Ed Maverick se presenta por primera vez en Buenos Aires". Rolling Stone en Español (in Spanish). July 7, 2022. Retrieved December 26, 2022.
- "Coachella 2022: Grupo Firme, Ed Maverick, Natanael Cano y Banda MS integran el cartel". El Universal (in Spanish). January 13, 2022. Retrieved August 21, 2022.
- Durango, El Siglo de (May 3, 2022). "Ed Maverick lanza nuevas versiones de Eduardo". www.elsiglodedurango.com.mx (in Spanish). Retrieved August 21, 2022.
- "El mexicano Ed Maverick recibe en Cartagena el Premio Paco Martín al artista revelación de las músicas globales". LA NACION (in Spanish). July 16, 2022. Retrieved August 22, 2022.
- "El mexicano Ed Maverick, Premio Paco Martín del festival La Mar de Músicas". La Verdad (in Spanish). May 8, 2022. Retrieved August 22, 2022.
- l.o (May 7, 2022). "Cartagena concede al mexicano Ed Maverick el Premio Paco Martín". La Opinión de Murcia (in Spanish). Retrieved August 22, 2022.
- practicas (August 8, 2022). "Ed Maverick comparte detalles del 'Tour Eduardo 2022'". Indie Rocks! (in Spanish). Retrieved August 21, 2022.
- l.o (May 7, 2022). "Cartagena concede al mexicano Ed Maverick el Premio Paco Martín". La Opinión de Murcia (in Spanish). Retrieved August 22, 2022.
- Flores, Leila Cobo,Griselda; Cobo, Leila; Flores, Griselda (November 19, 2021). "Camilo Is Top Winner, Cuban Anthem 'Patria y Vida' Wins Song of the Year at 2021 Latin Grammys: Winners List". Billboard. Retrieved December 26, 2022.
- "Lunas del Auditorio". Lunas del Auditorio (in Spanish). Retrieved December 26, 2022.
- "THESE ARE THE BIG WINNERS AT THE 2019 MTV EMA". www.mtvema.com (in Spanish). Retrieved December 26, 2022.
- "Paulo Londra, Duki, Neo Pistea, Lali y Tini nominados a los Premios MTV MIAW 2019 - Billboard". Billboard Argentina (in Spanish). May 7, 2019. Retrieved December 26, 2022.
- "Estos son los nominados a los MTV MIAW 2021 - Billboard". Billboard Argentina (in Spanish). June 7, 2021. Retrieved December 26, 2022.
- "Hombres del Año 2021: los ganadores de la noche más esperada". GQ (in Mexican Spanish). November 4, 2021. Retrieved April 28, 2022.
- "Ganadores 2022 – Premios Odeón" (in Spanish). Retrieved August 22, 2022.
- TIM, Televisa. "¡Conoce a los ganadores de los Premios Telehit 2019!". Telehit (in Spanish). Retrieved April 28, 2022.

