EveryMatrix

EveryMatrix delivers a product suite for casino, sports betting, payments, and affiliate/agent management. EveryMatrix expands into the gaming development vertical by launching Spearhead Studios[5] in 2019 and Armadillo Studios[6] in 2021.

Each product vertical has its own domain-focused business unit driving product development with its own management (CEO, CTO, development, operations, support). The business units are responsible for product operations and development, whereas the Group has the responsibility of leading and assisting these units.

EveryMatrix is a private company currently employing over 650 staff across its nine offices in Europe, Asia, and the United States. The company operates within the iGaming sector as a business-to-business software provider.

EveryMatrix is co-founded by Ebbe Groes and Stian Hornsletten. The company is led by Ebbe Groes, as Group's Chief Executive Officer. In 2019, EveryMatrix appointed Stian Hornsletten as Chief Commercial Officer.[7]

In 2017, EveryMatrix completes a EUR 4.3 million (US$4.7 million) private strategic investment round and widens its shareholders’ base.[8] Following the investment round, Norbert Teufelberger (former CEO of Bwin) is appointed as chairman of the board, joining the two co-founders, Ebbe Groes and Stian Hornsletten, and other company members in the company board.[9]

In 2017, Tipico, the largest sports betting operator in Germany, signed with EveryMatrix[10] to develop its casino offering.

In 2017, EveryMatrix won the public tender for Norsk Tipping's procurement of the iGaming Integration Platform[11] after a year-long selection process. EveryMatrix has been selected to supply the service, platform and integration via the CasinoEngine platform to Norsk Tipping's KongKasino, Bingoria,[12] and FLAX brands.

In 2019, the global sports betting, gaming and entertainment provider Flutter Entertainment has joined the EveryMatrix client list with its brand Betfair. The agreement[13] sees EveryMatrix selected to provide its CasinoEngine iGaming Integration Platform and a selection of market-specific gaming suppliers in Spain.

In 2020, EveryMatrix won OPAP’s casino tender to provide casino services, platform, and front-end, together with RNG and live gaming content to the former state-owned gambling monopoly in Greece. EveryMatrix's CasinoEngine, the iGaming integration and productivity platform, as well as EveryMatrix’s BonusEngine, were plugged into OPAP’s in-house wallet.[14]

EveryMatrix was founded in 2008 and opened its first offices in London, Bucharest, and Changsha.

The first version of the EveryMatrix sportsbook went live in 2009, the casino product emerged in 2012, the affiliate and agent management platform made its comeback as an independent product in 2016, and the payment platform became fully certified and operational in 2017.[15]

In 2011, the company opened a new office in Malta and secured a B2B Malta licence (Type 2) for fixed-odds betting, including live betting. EveryMartrix subsequently opened new development offices in Lviv, Ukraine (2013), Yerevan, Armenia (2015) and a new business and commercial hub in Ski, Norway (2018).

In November 2019, EveryMatrix announced the launch of Spearhead Studios, formed by an experienced team that was acquired from Gaming Innovation Group.[16] Based in Marbella, Spain.

2020 finds EveryMatrix increasing its Esports offering during the worldwide ban on real-life sports events. By May 2020, live esports events coverage surpassed 50,000 monthly events monthly across 19 esports via OddsMatrix's Esports Services.[17] A selection of Virtual Sports also became available to operators via CasinoEngine direct API integration.[18]

In August 2020, EveryMatrix recruited online gaming executive Erik Nyman as part of its leadership team to drive the company's expansion in the US market[19] and open the company's first US office.[20]

The company's global workforce reached 500 employees in October 2020 as EveryMatrix opened a new office in Chiang Mai, Thailand after the group acquired TOTOIT,[21] a Thailand-based web development company.

In 2021, EveryMatrix opens Armadillo Studios[22] to announce its first iGaming development investment in the United States. Armadillo Studios is part of EveryMatrix Group and is based at the company’s headquarters in Miami, Florida. Armadillo Studios is set to develop online casino games based on the U.S. market-specific player preferences.

In May 2022, it was announced EveryMatrix had acquired the Zagreb-headquartered B2B sports betting developer, Leapbit for an undisclosed amount.[23]

EveryMatrix Software Limited is licensed and regulated in Great Britain by the Gambling Commission under account number 39383 [24] and the Malta Gaming Authority, licence number MGA/B2B/201/2011.[25]

In 2019, EveryMatrix has been granted approval to operate its CasinoEngine platform on the Spanish market[26] by Dirección General de Ordenación del Juego (DGOJ).

The EveryMatrix payments subsidiary, MoneyMatrix, has a Payments Service Provider and Payment Gateway license granted by Malta Financial Services Authority (MFSA), and as such is PCI/DSS Level 1 compliant.[27]

In 2020, EveryMatrix filed an application for a US license in New Jersey.[28]

In May 2022, EveryMatrix announced the organisation had obtained its license from the lottery commission in West Virginia after applying in December 2021. The company plans to supply content developed from its two in-house studios Spearhead Studios and Armadillo Studios to operators in the state and will be achieved through EveryMatrix’s integration platform for casinos called CasinoEngine.[29]