Google Insights for Search

Google Insights for Search was a service by Google similar to Google Trends,[1] providing insights into the search terms people use in the Google search engine. Unlike Google Trends, Google Insights for Search provides a visual representation of regional interest on a country's map. It displays top searches and rising searches that may help with keyword research. Results can be narrowed down with categories that are displayed for each search terms.

Term order is important in searches, and that different results will be found if keywords are placed in a different order.[2]

On September 27, 2012, Google Insights for Search was closed and merged into Google Trends again.[3] Current data on the spread of primarily contagious diseases, e.g., viral influenza, but also data on noninfectious diseases or disorders, such as geographic differences in stroke prevalence, seasonal and geographic differences in kidney stone incidence or suicidal behavior.[4][5]

See also

References
  1. Trevor Claiborne, Announcing Google Insights for Search, Inside AdWords blog, August 5, 2008.
  2. David Stuart, Google Insights for Search: Term order all important Archived 2012-07-08 at archive.today, Webometric Thoughts blog, September 29, 2008.
  3. Insights into what the world is searching for -- the new Google Trends, Insights Search, The official Google Search blog, September 28, 2012.
  4. A. C. Yang, N. E. Huang, C. K. Peng, S. J. Tsai: Do seasons have an influence on the incidence of depression? The use of an internet search engine query data as a proxy of human affect. In: PLoS One. 5, 2010, S. e13728.
  5. M. Noll-Hussong, C. Lahmann: [Whiplash and Werther effect: the potential of google insights for search for medical research and public health]. In: Fortschritte der Neurologie-Psychiatrie. 79, 2011, S. 340–344.
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