Interpassivity

Interpassivity is a term from media studies that refers to the phenomenon whereby a piece of art or technology seems to act on the audience or user's behalf; it is the opposite of interactivity. The meaning of the term, originally coined by the German "one-man artist group" Stiletto Studio,s,[1] was extentionally reinterpreted mainly (in German) by Robert Pfaller in 1996,[2] and was quickly taken up by Slavoj Žižek.[3]

Origin of the term

Interpassivity was first used as a term in 1994 by Stiletto[4][5][6][7] on the occasion of a two-month communication art continuous live television broadcast experiment in collaboration with US neoist tENTATIVELY, a cONVENIENCE as an ironic counterstatement to the then new popular term interactivity. Apostrophized by tENTATIVELY, a cONVENIENCE as "psychological playfare", "Kaffee Sendeschluß" (Café End of Broadcast) at Berlin's Akademie der Künste (which was a direct follow-up of Stiletto´s media installation TV-Diner at the Ars Electronica 1991 in Linz,[8][9]) was intended, especially through surveillance and wiretapping inclusion of visitors, to trigger awareness of the circumstance that the so-called interactivity of the then still new IT-based media did not realize a return channel in the sense of Brecht´s radio theory and was not much more than an extension of a consumption offer, in which the activity still emanated from the sender, whereas the receiver from its heteronomous passivity could only react.[10][11][12][13][14][15][16][17] The original use of the term by Stiletto thus differs substantially from the conceptualization used later by Robert Pfaller and others.

Pfaller picked up the term at a 1996 symposium in Linz, entitled Die Dinge lachen an unsere Stelle (trans: Things Laugh in our Place); in the same year he published an article entitled "Um die Ecke gelacht" (trans: Laughed Around the Corner) in Falter.[18][19] These titles refer to one of Pfaller's core examples of interpassivity, canned laughter: the laugh track laughs in the audience's place.

Although Pfaller reinterpreted the term, he is openly indebted to a longer conceptual history. In his 1959-60 Seminar on The Ethics of Psychoanalysis, French psychoanalyst Jacques Lacan argued that, in Greek Tragedy, the Chorus feels (emotionally) in the audience's place; following this insight, in his 1989 book The Sublime Object of Ideology, Žižek argued that canned laughter is the exact modern counterpart to the Chorus. At this point, Žižek refers to the phenomenon as the "objective status of belief", in which the external object believes/feels/laughs on behalf of the subject, leaving the subject internally free from responsibility.[20]

Meaning and examples

The book Interpassivity: The Aesthetics of Delegated Enjoyment by Robert Pfaller[21] is the most authoritative source on the topic. Robert Pfaller has developed this theory since the 1990s,[22] accounting for diverse cultural phenomena where delegation of consumption and enjoyment stands central, answering questions such as "Why do people record TV programmes instead of watching them?" "Why are some recovering alcoholics pleased to let other people drink in their place?" and "Why can ritual machines pray in place of believers?"

An example of interpassivity, given by Žižek, in his book How To Read Lacan, uses the VCR to illustrate the concept. The VCR records a movie (presumably to be watched later). However, Žižek argues that since the VCR can record, people who own them watch fewer movies because they can record them and have them on hand. The VCR does the watching of the movie so the owner of the VCR can be free not to watch the movie. Žižek uses the VCR to demonstrate the big other's role in interpassivity. The VCR, like canned laughter in a show, functions as a tool interacting with itself so the viewer can not watch the show.

Pfaller, a professor of philosophy at the University of Art and Design Linz elaborated the theory of interpassivity within the fields of cultural studies and psychoanalysis.[23]. He has also received an award for the best 2014 book in psychoanalysis by the American Psychoanalytic Association,[24] for his book On the Pleasure Principle in Culture: Illusions without Owners,[25] which also includes a discussion of the concept of interpassivity. Juha Suoranta and Tere Vadén, working on the basis of Pfaller's and Zizek's insights, stress interpassivity's potential of changing "into its negative when illusory interactivity produces passivity".[26]

References

  1. "Stiletto, who describes himself as an ‘antipreneurship expert’ and the ‘head of one-man artist group Stiletto Studio,s’, started Design Vertreib (Vertreib is a made-up term, deliberately misspelling Vertrieb (distribution), in order to take on the meaning of Vertreibung (expulsion – as in ... from a consumer's paradise) as a deconstructive means of processive disturbation. Also Vertreib is the second half of the German word Zeitvertreib (pasttime, diversion). It also recurs to one of Duchamp's explanations of Readymades as pastimes attempting the disposal of art.) in the 1990s as an undertaking for ‘Beleuchtungskörperbau’.(Reinvented compound word, derived from Körperbau (physique, build) and the old-fashioned technical term Beleuchtungskörper (lighting fixture). Though completely uncommon, outdated and superficially suggesting an ironic neologism, originally it simply means lighting fixture engineering.) Building upon the Readymade principle of his 1980s design-critical artworks, he follows a modular construction principle, relying almost entirely on pre-existing standard industrial components, that he describes as ‘liberated from design’." (in: Vitra Design Museum: Atlas of Furniture Design, Weil am Rhein, Germany, 2019, on CONSUMER'S REST Lounge Chair by Stiletto (Stiletto Studio,s), page 726)
  2. Pfaller, Robert. "20 Years of Interpassivity". Retrieved 8 May 2022.
  3. Žižek, Slavoj (2008). The Plague of Fantasies (2 ed.). London & New York: Verso. p. 144ff.}
  4. Cooper Hewitt, Smithsonian Design Museum. "Stiletto Studios". Smithsonian Institution. Retrieved 11 November 2022.
  5. "Stiletto Studios. Melina, the artist's daughter... - 100 Objects from Century of the Child". Archived from the original on 2016-12-21.
  6. https://www.centrepompidou.fr/fr/programme/agenda/evenement/c4roraA
  7. "AdA Object Talk: Stiletto, Short Rest | ZFBK". Archived from the original on 2018-06-27.
  8. https://archive.aec.at/media/assets/b01f5bd9672a038b4001c9357b9cf4fa.pdf
  9. https://archive.aec.at/media/assets/ea120d03fefb6712f9423fbd6abe9528.pdf (rough english translation without illustrations)
  10. Stiletto Studio's: "The Test Picture as an Interpassive Communication Service" in: Durchblick No. 11, Journal of the open channel Offener Kanal Berlin, II/1994
  11. Stefan Meyer: "Wirrtuelle Realität", Zitty 6/1994, Berlin
  12. Andreas Bock: "Having More Power over the Program - What is actually interactive television?", p. 10, Berliner Morgenpost, Berlin, April 3-4, 1994
  13. X 94 - Young Art and Culture, Stiletto Studio's: The "Blue Milk Channel", pp. 122 - 123, Akademie der Künste, Berlin, 1994, ISBN 3-929139-56-1
  14. LETTER FROM FLORIAN CRAMER TO STEWART HOME OF 25/10/95 about one of many interpassive sleepover live cable TV broadcasts from the open couch of the "Kaffee Sendeschluß" htm HOUSE OF 9 SQUARES: LETTERS ON NEOISM, PSYCHOGEOGRAPHY & EPISTEMOLOGICAL TREPIDATION
  15. tENTATIVELY, a cONVENIENCE on the concept of interpassivity in the context of one of his live cable television broadcast experiments from the "Open Couch" of the "Kaffe Sendeschluß" 182. Sideways Couch
  16. tENTATIVELY, a cONVENIENCE on the notion of interpassivity in a book review of Florian Cramer's book "Anti-Media" 2013. Anti-Media - Ephemera on Speculative Arts
  17. Description of the interpassive installation in the German Wikipedia entry on Stiletto under Stiletto (artist)#Life and Stiletto (artist)#Exhibition design, art project developments, installations, and curatorial activities (selection)
  18. Pfaller, Robert. "20 Years of Interpassivity". Retrieved 8 May 2022.
  19. Žižek, Slavoj (2008). The Plague of Fantasies (2 ed.). London & New York: Verso. p. 144.
  20. Žižek, Slavoj (1989). The Sublime Object of Ideology. London & New York: Verso. p. 34-35.
  21. Pfaller, Robert (2017). Interpassivity: The Aesthetics of Delegated Enjoyment. Edinbourgh: Edinburgh University Press. p. https://edinburghuniversitypress.com/book-interpassivity.html. ISBN 9781474422932.
  22. "20 Years of Interpassivity". Robert Pfaller personal website. Retrieved 12 June 2017.
  23. Robert Pfaller, Illusionen der Anderen, Frankfurt: Suhrkamp 2003
  24. "AWARDS". Robert Pfaller personal website. Retrieved 12 June 2017.
  25. Pfaller, Robert (2014). On the Pleasure Principle in Culture: Illusions without Owners. London: Verso. ISBN 9781781681749. Retrieved 12 June 2017.
  26. Juha Suoranta and Tere Vadén (2010). Wikiworld, Pluto Press, p. 133
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