LeMall
LeMall.com, (Chinese: 乐视商城; pinyin: lèshì shāngchéng), a subsidiary of LeEco (formerly known as Letv), is a Chinese e-commerce store, specialising in electronics and selling products made by its parent company LeEco, including smart devices, TVs and smartphones, bicycles and virtual reality headsets.[2]
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Native name | 乐视商城 |
|---|---|
| Type | Private |
| Industry | entertainment industry |
| Founder | Jia Yueting |
| Headquarters | , |
Number of locations | 5 |
Area served | China, USA, India, Hong Kong, Russia |
Key people | Jia Yueting Brian Hui (SVP) [1] |
| Products | Smart TVs, Smartphones, Bikes, VR headsets, Electric scooters |
| Brands | LeEco |
| Revenue | (2014) |
| Parent | LeEco |
| Website | lemall |
History
Founded in November 2004 by Jia Yueting, LeEco is involved in several business areas, including Internet TV, film and video production and distribution, smart gadgets, big-screen applications, and Internet-linked electric cars. LeEco comprises a number of subsidiaries including LeMall.com, Le Vision Pictures and Le Mobile.
On 15 October 2015, LeMall.com launched its US beta version e-commerce store with mobile electronics products, including headphones and Bluetooth speakers.[3]
In November 2016, LeEco officially expanded into the US market, beginning sales of mobile phones, televisions, headphones, and eventually "smart bicycles" on its privately owned marketplace LeMall.[4][5]
Products
LeMall.com offers LeEco smart devices ranging from smart TVs and smartphones to bikes and virtual reality headsets.[6]
Locations
The global headquarters of LeMall.com is in Beijing. LeMall also has local sales offices in San Jose, California, and Los Angeles, California. Its warehouse and fulfillment center is located in Los Angeles.[7]
Merchant partnerships
LeMall.com is registered as a global seller with Amazon, which began selling LeEco products in November 2015.[5]
References
- "This Chinese company is going to beat Xiaomi to the punch in America". Retrieved 2016-12-05.
- "About Us". Archived from the original on 2016-11-10. Retrieved 2016-11-10.
- "LeTV opens up the LeMall for consumers in the states". Phones Review. 12 November 2015. Retrieved 30 November 2015.
- "LeEco to enter the USA market this fall". GSMArena.com. Retrieved 2022-11-11.
- Raikes, Bob (2016-12-01). "LeEco Launches LeMall.com + Best Buy + Amazon". DisplayDaily. Retrieved 2022-11-11.
- "China's LeTV Looking to Release Phone, Smart TVs, 4K Streaming Box in the U.S." Variety. Retrieved 30 November 2015.
- "LeEco's LeMall.com to Launch 'LeMall For All' Tomorrow". www.prnewswire.com. Retrieved 2022-11-11.
