LeMall

LeMall.com, (Chinese: 乐视商城; pinyin: lèshì shāngchéng), a subsidiary of LeEco (formerly known as Letv), is a Chinese e-commerce store, specialising in electronics and selling products made by its parent company LeEco, including smart devices, TVs and smartphones, bicycles and virtual reality headsets.[2]

LeMall
Native name
乐视商城
TypePrivate
Industryentertainment industry
FounderJia Yueting
Headquarters,
Number of locations
5
Area served
China, USA, India, Hong Kong, Russia
Key people
Jia Yueting Brian Hui (SVP) [1]
ProductsSmart TVs, Smartphones, Bikes, VR headsets, Electric scooters
BrandsLeEco
Revenue (2014)
ParentLeEco
Websitelemall.com

History

Founded in November 2004 by Jia Yueting, LeEco is involved in several business areas, including Internet TV, film and video production and distribution, smart gadgets, big-screen applications, and Internet-linked electric cars. LeEco comprises a number of subsidiaries including LeMall.com, Le Vision Pictures and Le Mobile.

On 15 October 2015, LeMall.com launched its US beta version e-commerce store with mobile electronics products, including headphones and Bluetooth speakers.[3]

In November 2016, LeEco officially expanded into the US market, beginning sales of mobile phones, televisions, headphones, and eventually "smart bicycles" on its privately owned marketplace LeMall.[4][5]

Products

LeMall.com offers LeEco smart devices ranging from smart TVs and smartphones to bikes and virtual reality headsets.[6]

Locations

The global headquarters of LeMall.com is in Beijing. LeMall also has local sales offices in San Jose, California, and Los Angeles, California. Its warehouse and fulfillment center is located in Los Angeles.[7]

Merchant partnerships

LeMall.com is registered as a global seller with Amazon, which began selling LeEco products in November 2015.[5]

References

  1. "This Chinese company is going to beat Xiaomi to the punch in America". Retrieved 2016-12-05.
  2. "About Us". Archived from the original on 2016-11-10. Retrieved 2016-11-10.
  3. "LeTV opens up the LeMall for consumers in the states". Phones Review. 12 November 2015. Retrieved 30 November 2015.
  4. "LeEco to enter the USA market this fall". GSMArena.com. Retrieved 2022-11-11.
  5. Raikes, Bob (2016-12-01). "LeEco Launches LeMall.com + Best Buy + Amazon". DisplayDaily. Retrieved 2022-11-11.
  6. "China's LeTV Looking to Release Phone, Smart TVs, 4K Streaming Box in the U.S." Variety. Retrieved 30 November 2015.
  7. "LeEco's LeMall.com to Launch 'LeMall For All' Tomorrow". www.prnewswire.com. Retrieved 2022-11-11.
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