Let's Do It! India

Let's Do It! India (LDII) is an Indian non profit organization, encourages people all across the world to participate in local, governmental, and international cleanup efforts.[1] The foundation is the Indian chapter of Let's Do It! World. It is a section 8 non profit company registered under India's company's act with required 12A and 80G section.[2][3]

Let's Do It India Logo

The organization works in the fields of education, environment, healthcare, human resource development, etc.[4] Let's Do It India was established in 2016 by Pankaj Choudhary aiming cleanup India.[5]

The organization having its presence in 24 Indian states with over 1.6 million volunteers and have collected over 44,000 tons of waste in 2019.[6]

Let's Do It India is aiming to raise awareness of the many types of garbage. In 2020 the organization launched a campaign 'Pickup Cigarette Butts!' on World Cleanup Day. It encourages people to gather and send their used cigarette filters to the group for recycling.[7][8][9]

In 2020, National Green Tribunal (India) has instructed Central Pollution Control Board (CPCB) to develop rules for the disposal of bidi residues and cigarette butts.[10] In the same year Let's Do It India started a campaign of colleting cigarette butts and bidi residues under the guidelines of Central Pollution Control Board. This movement is supported by the International organizations like UN-Habitat, United Nations Environment Programme and Earth Day Network.[11] The organization collects tons of garbage on world cleanup day each year.[12][13][14]

In 2022, a MoU was signed between Ministry of Water Resources, River Development and Ganga Rejuvenation and Let's Do It India.