Lucy Danziger

Lucy Danziger is the former[1] American editor-in-chief of Self magazine[2] and currently the Editorial Director of The Beet, a guide to vegan healthy living. Danziger served as an editor-in-chief of Condé Nast Publications' Self from 2001 until 2014. She also launched Hinted, a social shopping wish list platform.[3]

Background

After graduating from Phillips Academy in Andover, Massachusetts in 1978[2] and with a Bachelor of Science in Art History from Harvard in 1982,[2] Danziger worked as an associate editor at New York magazine. Later, she worked at the New York-based weekly 7 Days as the founding managing editor. She also served as the founding editor in chief of Women's Sports & Fitness from 1997 to 2000 and as an editor in the Style News Department at The New York Times before becoming editor-in-chief at Self in 2001. Danziger has written for numerous publications including The New York Times, The Wall Street Journal, Vogue, Outside, Condé Nast Traveler, Skiing, Allure, Time and USA Today. Danziger has appeared on several television shows, including Today,[4] The View and Good Morning America.[4]

She launched Hinted as a social shopping platform, app and personal tool to allow users to save to wish lists what consumers want as they browse and shop. They save fashion, beauty, home items, as well as experiences like trips and wellbeing purchases such as gym classes. The platform launched an iOS app in late 20178 and surpassed over 300,000 users by the following year.

In 2019 Danziger launched a plant-based website called The Beet, for eating more plants. The site launched officially in January 2020 and grew to over 1 million unique visitors by May, 2020 and then nearly doubled by June of 2021. The Beet covers how to eat more plant-based foods for the sake of health and the environment. The Beet currently publishes 5 stories daily, including Recipe of the Day, has an app and a daily newsletter, The Daily Beet, with 100,000 subscribers.

Image retouching controversy

In 2009, Danziger approved a retouched cover photograph of singer Kelly Clarkson for the September issue of Self, significantly slimming Clarkson's figure. Battling a high profile public backlash against retouching, Danziger asserted in her blog that it is common practice for publications to retouch photos of cover images. She defended her position, saying "This is a collaboration. It's not a news photograph . . . Did we alter her appearance? Only to make her look her personal best. Did we publish an act of fiction? No. Not unless you think all magazine photos are that. But in the sense that Kelly is the picture of confidence, and she truly is, then I think this photo is the truest we have ever put on the newsstand."

Tutu controversy and firing

The April 2014 edition of Self contained a back page called the "BS Meter" that called out false claims. On it, the magazine called BS on one maker of tutus who claimed his tutus made runners faster and the photo department illustrated the item with a picture of San Diego runner Monika Allen. The magazine had contacted Allen to ask for permission to use her photo but not the context. Allen, a cancer survivor who marketed her tutus for charity, contacted her local NBC affiliate and the story sparked backlash against Self and Danziger. Shortly after the incident, Condé Nast fired Danziger and replaced her with Cosmopolitan executive editor Joyce Chang effective May 1, 2014.

References

  1. Keith J. Kelly (April 3, 2014). "Condé Nast ousts editor Lucy Danziger in Self shakeup". New York Post. Retrieved April 6, 2014.
  2. JEREMY W. PETERS (October 17, 2010). "Redesigned, Self Adjusts Its Formula". The New York Times. Retrieved April 11, 2012.
  3. Feitelberg, Rosemary (January 28, 2016). "Former Self Editor Lucy Danziger Is All About Digital With New Site Hintd". WWD. Retrieved November 15, 2016.
  4. "Self Editor Continues to Make a Poor Case for Slimming Kelly Clarkson". The Cut. Retrieved August 4, 2020.
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