Penelope Trunk

Penelope Trunk (born Adrienne Roston; legal name Adrienne Greenheart; pen name "Adrienne Eisen" December 10, 1966)[1] is an American writer and entrepreneur.

Penelope Trunk
Born
Adrienne Roston[1]

(1966-12-10) December 10, 1966[2]
NationalityAmerican
Other namesAdrienne Greenheart[1]
Alma materBrandeis University
Occupation(s)Entrepreneur, writer, blogger
Websitepenelopetrunk.com

Trunk co-founded four venture-backed Internet startups, and TechCruch named Trunk, along with Susan Wojcicki, Sheryl Sandberg, and Marissa Mayer, on the list of 30 most influential women in the tech industry.[3][4][5]

Early life

Trunk grew up in Wilmette, IL [6] until she was 14 and the police removed her from her parents house.[7] Then she lived with her grandparents in Glencoe, IL and attended New Trier High School. She graduated from Brandeis University.[8] and worked in her grandma's bookstore[9] before moving to Los Angeles to pursue a career as a professional beach volleyball player. On the Women’s Professional Beach Volleyball Tour she was ranked 17th in the US.[10] While playing volleyball she managed Gene de Chene Used Books in Los Angeles. [11]

Career

Hypertext

Trunk published Six Sex Scenes in 1996.[12] It was one of the first hypertexts authored in HTML[13] [14] and accessible via the web. In 1998 Trunk won the New Media Invision Award for Digital Storytelling along with the writers of the X-Files [15] As part of the hypertext canon [16] Six Sex Scenes influenced other writers in terms of structure [17] and content [18]

Journalism

Trunk began writing business advice when Fortune magazine published an open call for a woman to write about her own life as an executive and Trunk won the job. She has been a columnist at Business 2.0 magazine, Bankrate.com, Yahoo! Finance.[19][20] and the Boston Globe.[21] Her blog posts were syndicated to more than 200 newspapers. [8][22] [23]

Books

In 2001 Trunk published Making Scenes with Alt-X (a subsidiary of University of Colorado), which is a book based on pages previously published on her website. [24] The book was seen as a publishing experiment of going from nonlinear format to linear instead of the other way around.[25]Making Scenes was republished by Emily Books in 2012. [26] Trunk's second book,Brazen Careerist: The New Rules for Success, was published by Warner Books.[27]

Entrepreneurship

Trunk worked for ten years as a marketing executive in the software industry.[20] During this time, she founded the companies math.com and eCityDeals which were both acquired.[8] Trunk’s decisions about her career have been written about in Time and The Guardian.[28][29]

She co-founded Brazen Careerist and it became a social network for generation Y to get jobs from their blogs.[30][31][32]

In September 2009, Trunk was replaced as CEO of Brazen Careerist. She stated, "When the company was clearly moving too fast for me to keep up as CEO, I badgered another board member to be CEO. He told me a number of reasons why that wouldn’t work – he had had two huge exits and he wasn’t planning to be CEO again, and another company wanted him to be CEO, and he wants to watch his kids play football. These are all good reasons that I overcame, and I got him to agree to be interim CEO."[33] At that point, Brazen Careerist moved to Washington, DC. and Trunk moved to a farm in Darlington WI.[34]

Trunk tried reality TV[35] and making goat cheese [36] which failed. So she became a career coach.[37] She was a featured coach at the World Economic Forum [38] and Inc. magazine named her "the world's most influential career coach." [39] While living on the farm Trunk co-founded Quistic, an online learning company. [40][41]

Personal life

Trunk married Nino in New York City and had two children. Y The family moved to Madison, WI in 2006 Madison, Wisconsin in 2006, before relocating to a farm near Darlington, Wisconsin.[42]and filed for divorce.[43]

The New York Times interviewed parenting experts who warned Trunk to stop blogging about her divorce. [44] Trunk did not stop.[45]

In September 2009, Trunk was preparing to have an abortion, but while waiting out a state legal requirement, suffered a miscarriage during a company board meeting. Trunk's miscarriage was covered by numerous news outlets, including The Guardian.[46][47] Trunk has two sons by her first husband. She homeschools her children.[48] After she and her first husband divorced, Trunk married her second husband, a farmer.[49] Trunk's accounts of physical abuse in the relationship with her current husband have been discussed on the feminist website Jezebel.[50] Trunk has been diagnosed with Asperger syndrome.[51]

Bibliography

Hypertexts

  • Six Sex Scenes (Alt-X, 1993)
  • What Fits: A Hypertext Novela (Eastgate Reading Room, 1994)
  • Considering a Baby (Iowa Review, 2001)

Books

  • "Making Scenes" (as Adrienne Eisen)[52] (Broadvision, April 2001, ISBN 978-0970351708)
  • Brazen Careerist: The New Rules for Success (Warner, May 2007, ISBN 0-446-57864-9)
  • The New American Dream: A Blueprint for a New Path to Success (Hyperink, July 2012, ISBN 1614649928)[53]
  • The Power of Mentors: The Guide to Finding and Learning from Your Ideal Mentor (Hyperink, October 2012)

References
  1. Trunk, Penelope (March 5, 2007). "My name is not really Penelope". Penelope Trunk Blog. Retrieved October 3, 2011.)
  2. Trunk, Penelope. "My birthday post". Penelope Trunk. Retrieved 8 August 2015.
  3. https://techcrunch.com/gallery/30-women-who-have-revolutionized-a-male-dominated-industry/
  4. https://www.gulfcoastceoforum.com/event-2134589
  5. https://www.txconferenceforwomen.org/speakers/penelope-trunk/
  6. https://wilmettehistory.pastperfectonline.com/webobject/658113AD-63A0-4D7F-9E91-222132658700
  7. https://blog.penelopetrunk.com/2009/07/21/how-to-decide-how-much-to-tell-about-yourself-on-your-blog/
  8. Prestegard, Steve (April 7, 2012). "The indescribable Penelope Trunk". Platteville Journal. Retrieved April 13, 2013.
  9. https://www.chicagotribune.com/news/ct-xpm-1990-06-13-9002180038-story.html
  10. http://www.bvbinfo.com/player.asp?ID=4102
  11. https://www.laweekly.com/lives-gene-de-chenes-used-books/
  12. https://www.scribd.com/document/23242364/El-relato-digital-hacia-un-nuevo-arte-narrativo
  13. https://cs.brown.edu/memex/ACM_HypertextTestbed/papers/45.html
  14. https://www.amazon.com/Canonizing-Hypertext-Explorations-Constructions-Continuum/dp/0826495583
  15. http://fau4930.pbworks.com/f/invision.pdf
  16. https://books.google.com/books?hl=en&lr=&id=fpHUAwAAQBAJ&oi=fnd&pg=PP1&dq=cononizing+hypertext&ots=62r0xUNspC&sig=lEIWfJggcf_FbKk0MYXf_Huspao#v=onepage&q=cononizing%20hypertext&f=false
  17. https://dl.acm.org/doi/pdf/10.1145/276627.276630
  18. http://susangibb.net/blog2/2009/09/hypertext-mapping-beauty/
  19. https://blog.penelopetrunk.com/2007/01/19/yahooooooo/
  20. Rierson, Richard (March 27, 2013). "32 – Penelope Trunk: Brazen Careerist Founder". Dose of Leadership. Retrieved April 13, 2013.
  21. http://archive.boston.com/jobs/news/archive/Climb/
  22. https://www.luc.edu/digitalethics/researchinitiatives/essays/archive/2011/
  23. https://www.thedailybeast.com/penelope-trunk-founded-three-startups-including-brazen-careerist-her-career-advice-runs-in-200-newspapers-inc-magazine-called-her-the-worlds-most-influential-guidance-counselor
  24. http://www.altx.com/ebooks/altx_frame.html
  25. https://grandtextauto.soe.ucsc.edu/2003/10/08/mak-ing-sce-n-e-s/
  26. https://emilybooks.com/authors/eisen-adrienne/
  27. https://heinonline.org/HOL/LandingPage?handle=hein.journals/mlr108&div=18&id=&page=
  28. "Penelope Trunk, Columnist, Business 2.0". Time. September 12, 2001. Archived from the original on September 13, 2001. Retrieved August 8, 2015.
  29. Trunk, Penelope (July 13, 2012). "From PR to profits: the problems with publishing". The Guardian. Retrieved August 8, 2015.
  30. Trunk, Penelope. "Announcing the launch of BrazenCareerist.com". blog.penelopetrunk.com. Penelope Trunk. Retrieved 1 January 2023.
  31. https://mashable.com/archive/brazen-careerist-social-network
  32. https://www.fastcompany.com/1338687/brazen-careerist-launch-twitter-meets-facebook-meets-linkedin-meets-gen-y-and-its-about-time
  33. Trunk, Penelope (September 23, 2009). "How to find the right job for you". Penelope Trunk Blog. Retrieved October 3, 2011.)
  34. https://wlr.law.wisc.edu/wp-content/uploads/sites/1263/2015/02/4-Herdrich-Final-Online.pdf
  35. https://blog.penelopetrunk.com/2013/04/30/the-demo-reel-for-my-reality-tv-show-and-how-to-turn-a-failure-into-a-success/
  36. https://blog.penelopetrunk.com/2011/01/25/goat-cheese-is-the-new-veal/
  37. https://www.txconferenceforwomen.org/speakers/penelope-trunk/
  38. https://www.weforum.org/agenda/authors/penelope-trunk
  39. https://observer.com/2015/03/the-ceos-new-status-symbol-an-exec-assistant-with-leadership-skills/
  40. Koetsier, John (October 29, 2013). "Penelope Trunk's new startup is crazy, creative, insane, and genius — just like her". Venture Beat. Retrieved August 17, 2014.
  41. Ruth, Richard (February 12, 2015). "How Quistic Is Advancing Eepreneurship". Startup Hook. Retrieved 8 August 2015.
  42. Baedeker, Rod (December 7, 2009). "Big city blues: Could a more affordable life, away from the Bay Area, actually be better?". San Francisco Chronicle. Retrieved April 13, 2013.
  43. https://blog.penelopetrunk.com/2007/07/05/my-first-day-of-marriage-counseling/
  44. Kaufman, Leslie (April 18, 2008). "When the Ex Blogs, the Dirtiest Laundry Is Aired". New York Times. Retrieved 12 April 2013.
  45. https://blog.penelopetrunk.com/2008/07/25/the-entrepreneurs-guide-to-a-good-divorce-settlement/
  46. Dee J. Hall (October 1, 2009). "Advice columnist's tweet: Too much information?". Wisconsin State Journal. Retrieved October 1, 2009.
  47. Trunk, Penelope (November 5, 2009). "Why I tweeted about my miscarriage". The Guardian. Retrieved October 3, 2011.
  48. Cowen, Tyler (October 29, 2011). "Assorted links". Marginal Revolution. Retrieved August 17, 2014.
  49. Bures, Frank (Summer 2012). "The Fall of the Creative Class". Thirty Two Magazine. Retrieved 8 August 2015.
  50. North, Anna (December 29, 2011). "Who Is Penelope Trunk?". Jezebel. Retrieved 13 April 2013.
  51. "Penelope Trunk Knows How to Pick a Husband". GOMI. January 10, 2013. Retrieved April 13, 2013.
  52. "Before you aim for someone's job, look at the price they paid to get there". Penelope Trunk. May 9, 2013. Retrieved May 19, 2013.
  53. Schwabel, Dan (July 23, 2012). "Penelope Trunk on "The New American Dream"". Forbes. Retrieved 8 August 2015.
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