Preetika Rao

Preetika Rao is an former Indian actress, model and film-columnist who primarily works in Hindi television and films. She made her acting debut with the Tamil film Chikku Bukku (2010).[1] Rao is best known for portraying Aaliya Zain Abdullah in her television debut Beintehaa (2013-14) for which she won several awards including Gold Awards for Best Debut-Female and ITA Awards for GR8! Onscreen Couple with Harshad Arora.[2][3]

Preetika Rao
Rao in 2015
Born
Preetika Rao

Mangalore, Karnataka India
Alma mater
Occupations
  • Actress
  • model
Years active2010–2019
RelativesAmrita Rao (sister)

In 2017, she played Mohini Ayaan Mehta in Love Ka Hai Intezaar (2017). Rao was last seen in her Hindi film debut with Zee5 film 377 Ab Normal (2019).[4]

Early life

Rao was born in Mangalore, Karnataka. She comes from a Konkani-speaking Hindu family. She graduated majoring in history from Sophia College, while also acquiring a diploma in Advertising and Journalism. She wrote for Bangalore Mirror, Deccan Chronicle and the Asian Age. Her sister, Amrita Rao is a Bollywood actress.[5]

After her acting debut, she moved to the USA for her diploma course in Broadcast Journalism from the New York Film Academy, New York.

Career

Debut and breakthrough (2010–2014)

Rao chose to skip Bollywood for television as she wasn't comfortable with bikinis and kissing scenes.[6]

She made her acting and film debut with the Tamil film Chikku Bukku (2010) where she was seen as Meenal "Ammu" alongside Arya. She then made her Telugu debut with the role of Madhu Latha in Priyudu (2012) opposite Varun Sandesh.[7]

Rao made the transition from regional cinema in 2013 and made her television debut with Beintehaa opposite Harshad Arora.[8] She portrayed Aaliya Ghulam Haider/Aaliya Zain Abdullah and received various awards for her performance including Gold Awards Best Debut- Female.

Film and television roles (2015–2018)

In 2015, Rao made her singing debut with the single "Na Tum Humein Jano". The same year she made her Kannada debut with the role of Preetika in Rebel alongside Aditya. In 2016, she appeared as a Contestant in Box Cricket League.

Rao made her comeback to television with Love Ka Hai Intezaar in 2017. She portrayed Mohini Mathur Ranawat/Mohini Ayaan Mehta opposite Mohit Sehgal. She then appeared as Priya alongside Yunus Khan in the short film Metro Mulaqat. The same year she released her second single "Yaad Kiya Dil Ne" with Siddharth Basrur.

In 2018, She played Mahima "Mahi" Malhotra in Laal Ishq alongside Priyank Sharma and Niti Taylor in the episode "Gudiya". She has also appeared in the music videos 'Surilee' with Shaan (2017) 'Tere Vede' (2018) and 'Tenu Bhul Na Pavagi' (2018).

Success and recent work (2019–present)

Rao made her Hindi film debut with the ZEE5 film 377 Ab Normal. In the film, she played Neha, a lesbian, opposite Maanvi Gagroo.[9]

She next appeared in the 2021 Anthology film Love Sorries which released on MX Player and Hungama Play where she portrayed a strict boss Meera in the segment: "Double Cheese" alongside Aakash Talwar which received positive reviews.[10]

Rao will next be seen in an Kannada film directed by Shreyas Sudhindra, which also stars Achyuth Kumar, Balaji Manohar and Naveen Suvarnahalli.

Media image
Rao at IIJW 2015

As a teen-model, Rao appeared in an advertisement for Cadbury Dairy Milk, along with Amitabh Bachchan, directed by Shoojit Sircar, and has over 200 TVC and print campaigns to her credit.[11]

Rao was felicitated in Dar Es Salaam at the Sinema Zetu International Festival for her immense popularity in Tanzania due to her show Beintehaa.[12] In 2014, she ranked 6th in Rediff's Top 10 Television Actresses List.[13]

Filmography

Films
Key
Denotes films that have not yet been released
Year Title Role Language Notes Refs
2010 Chikku Bukku Meenal "Ammu" Tamil [14]
2012 Priyudu Madhu Latha Telugu [15]
2015 Rebel Preetika Kannada [16]
2017 Metro Mulaqat Priya Hindi Short film
2019 377 Ab Normal Neha [17]

Television
Year Title Role Notes Ref.
2013–2014 Beintehaa Aaliya Zain Abdullah [18]
2017 Love Ka Hai Intezaar Mohini Mehta [19]
2018 Laal Ishq Mahima "Mahi" Malhotra Episode: "Gudiya" [20]

Web series
Year Title Role Notes Ref.
2021 Love Sorries Meera Segment: "Double Cheese"

Special appearances
Year Title Role Ref.
2013 Bigg Boss Season 7 Aaliya Zain Abdullah
2014 Jhalak Dikhhla Jaa 7 [21]
Meri Aashiqui Tumse Hi [22]

Music videos
Year Title Singer(s) Ref.
2017 Surilee Shaan [23]
2018 Tere Vede Manpreet Dhami
Tenu Bhul Na Pavagi Shahid Mallya, Neelam Batra [24]

Discography
Year Title Co-singer Ref.
2015 Na Tum Humein Jano - [25]
2017 Yaad Kiya Dil Ne Siddharth Basrur

Awards and nominations
Television awards
Year Award Category Work Result Ref.
2014 Indian Television Academy Awards GR8! On-screen Couple Of The Year
with (Harshad Arora)		 Beintehaa Won [3]
Best Actress - Popular Nominated
Indian Telly Awards Fresh Face (Female) Won [26]
Best Actress Popular Nominated
Gold Awards Best Debut Actress Won [27]
Best Onscreen Jodi with (Harshad Arora) Won [28]
Asian Viewers Television Awards Female Actor Of The Year Nominated [29]

References
  1. Moviebuzz (2010). "Preetika on her debut and her dreams". Sify. Archived from the original on 16 December 2010. Retrieved 14 December 2010.
  2. "Shooting of 'Beintehaa' begins on city streets". Daily Pioneer. Retrieved 6 December 2013.
  3. "The 14th Indian Television Academy Awards 2014". Indian Television Academy. Archived from the original on 7 November 2014.
  4. "Verve Magazine Interview: 11 Questions with Preetika Rao". Verve Magazine. 11 May 2015.
  5. Rajamani, Radhika (29 November 2010). "'I'm a strong believer in karma'". Rediff. Retrieved 29 November 2010.
  6. "People are often surprised that I gave Bollywood a skip for television: Preetika Rao". Hindustan Times. 24 February 2021. Retrieved 11 July 2021.
  7. Kavirayani, Suresh (6 May 2012). "Preetika goes back to School!". The Times of India. Archived from the original on 19 December 2013. Retrieved 9 September 2016.
  8. "Beintehaa episodes". Beintehaa. 14 November 2014. Archived from the original on 3 December 2014. Retrieved 15 November 2014.
  9. Stuti Shukla, "‘377 Ab Normal’ Beautifully Depicts Desi Queers’ Road to Justice", The Quint, New Delhi, 22 March 2019. Retrieved 15 November 2019.
  10. "Love Sorries: This film is boarding high on success with stunning reviews and ratings". The Times of India. 10 June 2021.
  11. Rajamani, Radhika (2010). "Meet Arya's new heroine in Chikku Bukku". Rediff. Retrieved 9 July 2010.
  12. "Preetika Rao wins Best Actress (World) at Sinema Zetu International Festival". The Citizen. 25 February 2019.
  13. "Television's Top 10 Actresses". Rediff. Archived from the original on 2 July 2014. Retrieved 3 May 2017.
  14. V Lakshmi (15 November 2010). "Preetika's ride to stardom". The Times of India. Archived from the original on 11 August 2011. Retrieved 15 November 2010.
  15. Rajamani, Radhika (1 December 2011). "Preetika: I am proud to be a part of Priyudu". Rediff.
  16. "Rebel movie review: Give this Aditya and Preetika starrer a miss". The Hindu. 9 May 2015.
  17. "377 Ab Normal is not about the legal but personal journeys of the protagonists: Faruk Kabir". The Indian Express. 21 March 2019. Retrieved 26 April 2021.
  18. Preetika Rao is excited to get started; will make her TV debut with Beintehaa at the Wayback Machine (archived 27 December 2013)
  19. "It's depressing and disappointing: Mohit Sehgal on Love Ka Hai Intezaar going off air". The Indian Express. 14 September 2017. Retrieved 29 July 2019.
  20. "Niti Taylor: Concepts like that of Laal Ishq has never been seen on Indian TV". Mid-Day. Indo-Asian News Service. 31 May 2018. Retrieved 29 August 2019.
  21. "Zain-Aaliya Dance With Their Favorites: Preetika Rao and Harshad Arora in Jhalak Dikhhla Jaa".
  22. "Harshad Arora and Preetika Rao shoot for a special dance number". Deccan Chronicle. Retrieved 1 September 2014.
  23. "Preetika on working with Shaan in Surilee: It's a milestone in my career". Hindustan Times. 31 October 2017.
  24. "Check out the latest Punjabi song 'Tenu Bhul Na Pavagi' sung by Shahid Mallya & Neelam Batra". The Times of India. 8 October 2018.
  25. "Preetika Rao turns singer with Saregama's 'Na Tum Humein Jano'". Deccan Chronicle. 27 July 2015.
  26. "Indian Telly Awards 2014 - Index". indiantelevision.com.
  27. "Zee Gold Awards 2014 Complete List Of Winners". www.filmibeat.com.
  28. "Zee Gold Awards 2014 Complete List Of Winners". www.filmibeat.com.
  29. "AVTA 2014: Winners List". BizAsia. Archived from the original on 22 December 2017. Retrieved 9 April 2019.
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