Syrup (novel)

• Scat – Protagonist, a recent marketing graduate, the original creator of Fukk.
• Sneaky Pete – Antagonist, Scat's college friend, former roommate, and eventual boss.
• 6 – Scat's partner and love interest, a marketing executive.
• Cindy – Scat's on again off again girlfriend, later named Babe-A-Licious.
• Tina – 6's roommate, a film student.

Set in the present day, a young marketing graduate named Scat comes up with an idea for a new product for Coca-Cola called 'Fukk'. He approaches Coca-Cola to sell his idea for $3 million but finds that Sneaky Pete has already claimed the trademark. Scat then leaves his apartment with Sneaky Pete and moves in with Cindy. Cindy eventually throws him out and he goes to live with 6 and Tina while managing the summer marketing campaign for Coca-Cola. He eventually succeeds with the campaign. After that Scat tries to undermine Sneaky Pete's effort to run a new secret project for Coca-Cola, the first feature length advertising movie.

In 2006 Coca-Cola introduced a coffee-flavored soft drink called Coca-Cola BlāK. It was first released in France in a black can. Barry commented on the similarities of this and his fictional Coca-Cola Fukk from the novel on his blog.[1]

• 1999, UK, Viking Press (ISBN 0-670-88640-8), Pub date ? July 1999, hardback (First edition)
• 2000, UK, Penguin Books (ISBN 0-14-029187-3), Pub date ? July 2000, paperback

• Syrup at Max Barry's website