UNKL347

UNKL347 is an Indonesian clothing company based in Bandung, West Java, Indonesia.

UNKL347
Founded1996 in Bandung
Headquarters
Bandung
,
Indonesia
ProductsApparel
Websitewww.unkl347.com

History

The brand was founded by two college friends in Bandung, West Java, Indonesia in 1996. In 1996, Dendy Darman, one of the founders, while studying design at Bandung Institute of Technology, started making T-shirts and dacron jackets under the name of 347 boardriders. Before the owners renamed their label to UNKL347 in 2006, they changed their label to 347/eat in 2003 from the original 347. 347 was also the name of their store at Jl. Ir. H. Djuanda No. 347, Bandung, opened back in 1999.

The company pioneered and inspired indie clothing trend and indie clothing distribution business outlets (called distros) in Bandung. The company published a design book in 2008, After Ten Years, Friends Call Us Unkle, containing 12 years of work in design, including: apparel design, print ads, catalogues, stickers, and postcards. The book also describes how the company's evolved since 1996.[1][2]

UNKL347's store is located at Jalan Trunojoyo 4 Bandung. UNKL347 is a fashion retailer, and also offers products such as surfboards and furniture.[3]

Style

UNKL347 grew among independent communities in Indonesia. Instead of putting "Made in Indonesia", the company puts "This is not made in China" labels on its products as a campaign to support Indonesian products competing with products made in China.[4]

References
  1. Sabarini, Prodita (2008-12-07). "Ten years after friends call us UNKL347". The Jakarta Post. Retrieved 2013-03-28.
  2. "On Retail and Design with Dendy Darman. Whiteboard Journal (W) meets with Dendy Darman (D) of UNKL347". Whiteboardjournal.com. 2013-03-13. Retrieved 2013-03-28.
  3. Hoon, Ang Swee (2015-07-24). "Marketing model: Closing on the gaps in the Gap". The Jakarta Post. Retrieved 2019-12-18.
  4. Andarini, Lingga Murni (2011-08-04). "UNKL347: DO-IT-YOURSELF CLOTHING!". Hai-online.com. Retrieved 2013-03-29.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.