White Chocolate (company)

White Chocolate S.r.l., traded as Gelateria White Chocolate, is an Italian chain of gelato stores based in Arese, Italy. The first White Chocolate store was opened in 2009 by Damiano Astore and Cristina Di Pol. The brand became famous in 2014, when Damiano won at Gelato Festival in Milan with his flavour Vanilla.[1] White Chocolate stores additionally offer crêpes, milkshakes, cakes and italian coffee.

White Chocolate S.r.l.
White Chocolate
TypeJoint-stock
IndustryFood and Beverage
GenreIce cream
Founded2009 (2009) in Arese, Italy
FounderDamiano Astore
HeadquartersViale dei Tigli 23, ,
Area served
Italy
Websitehttp://www.whitechocolate.it/

History

  • In 2009 The first White Chocolate store opened in Arese, Italy.
  • In 2012, gelato production was centralized in one laboratory
  • In 2014, all gelato and sorbets became gluten-free.
  • In 2015 add coffee service in all stores
  • In 2016 gelato supply of services for bar, restaurants and hotels
  • In 2017, the first franchise-store in Lainate
  • In 2018, the first gelateria outside of province of Milan opened.
  • In 2019, all White Chocolate’s sorbets received the Vegan Society certification.
  • In 2020 the first White Chocolate Café store offering plus caffetteria, drinks and food.
Logo years 2009-2020
Storefront White Chocolate in Arese

References

Further reading


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