Pasar vertikal dan horizontal

Pasar vertikal adalah pasar di mana vendor menawarkan barang dan jasa khusus untuk industri, perdagangan, profesi, atau kelompok pelanggan lain dengan kebutuhan khusus. Pasar horizontal adalah pasar di mana produk atau jasa memenuhi kebutuhan berbagai pembeli di berbagai sektor ekonomi.[1][2]

Referensi

Jakki J. Mohr; Sanjit Sengupta; Stanley F. Slater (2010). Marketing of High-technology Products and Innovations. Prentice Hall. hlm. 251. ISBN 9780136049968.
Robert W. Haas (1992). Business Marketing Management, An Organizational Approach : Text and Cases. PWS-KENT Publishing Company. hlm. 107. ISBN 9780136049968.

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[1] Jakki J. Mohr; Sanjit Sengupta; Stanley F. Slater (2010). Marketing of High-technology Products and Innovations. Prentice Hall. hlm. 251. ISBN 9780136049968.

[2] Robert W. Haas (1992). Business Marketing Management, An Organizational Approach : Text and Cases. PWS-KENT Publishing Company. hlm. 107. ISBN 9780136049968.