MG Motor India

MG Motor India Private Limited is an automobile manufacturer in India, a subsidiary of Shanghai-based Chinese automotive manufacturer SAIC Motor which markets vehicles under the British MG marque. The subsidiary was setup in the year 2017 and began its sales and manufacturing operations in 2019 with a facility in Halol, Gujarat. In January 2023 MG Motor India, in its attempt to support localization, decided to raise capital for funding its expansion in the country by tapping into Indian capital markets and reducing shareholding of parent organization SAIC.

MG Motor India Private Limited
TypeSubsidiary
IndustryAutomotive
Founded2017 (2017)
Headquarters
Gurugram, Haryana
,
India
Area served
India
Key people
Rajeev Chaba
(President & MD)[1]
BrandsMG Motor
Number of employees
3,000+ [2] (2023)
ParentSAIC Motor
Websitewww.mgmotor.co.in

Positioned as a premium brand, MG car sales in India have been on the rise owing to great build quality, excellent safety features and industry leading technology. [3][4]

Manufacturing facilities

MG Motor India operates one manufacturing plant in the country, located in Halol, Gujarat. The plant has a capacity of 80,000 units per year and was previously owned by General Motors India, which halted its sales operations in India at the end of 2017.[5] MG Motor India has invested more than ₹2,000 crore in revamping the 178 acre facility after its takeover from General Motors.[5]

Models

ICE vehicles
Model Indian introduction Current model
Introduction Update (facelift)
SUV/crossover
Astor 2021 2021 —
Hector 2019 2019 2023
Hector Plus 2020 2020 —
Gloster 2020 2020 —

Electric vehicles
Model Indian introduction Current model
Introduction Update (facelift)
SUV/crossover
ZS EV 2020 2020 2022

While MG Hector is essentially a rebadged Baojun 530 SUV designed by SGMW (SAIC-General Motors-Wuling), MG Gloster is a rebadged Maxus D90 SUV designed for the Indian market. MG ZS EV and MG Astor ZS are true MG cars designed in London by SMTC.

BRIT Dynamic

The BRIT Dynamic badge on a MG car is a conformity of the British Automobile Standard carried over from original MG sports cars and signifies high quality of engineering, performance and reliability. BRIT Dynamic engines are jointly developed and engineered by SAIC SMTC and General Motors. It was introduced in India first with MG Gloster in 2020 and subsequently with the Astor in November 2021. The badge is currently conferred above the front wheel arches on either side of top of the line Turbo Automatic trims only.

Advertising

In March 2019, MG Motor India appointed Benedict Cumberbatch as the brand ambassador of the company.[6] The company made its Indian adverting debut with its advertisement for the MG Hector SUV, which carried the tagline, "India's first internet SUV" and "It's a human Thing".

See also

References
  1. Modi, Ajay (March 20, 2018). "We believe in slow but sure growth in India: MG Motor India's Rajeev Chaba". Business Standard.
  2. "MG Motor India Commences Production of Hector SUV From Gujarat Plant". News 18. May 6, 2019.
  3. "MG Hector SUV production begins ahead of May 15 unveil". Overdrive. May 8, 2019.
  4. "MG Hector Bookings to Start Next Month; Will Be Retailed via 65 Dealerships in India". Times Now. May 8, 2019.
  5. "MG Motor inaugurates first India facility in Gujarat, to roll out first product by 2019". Overdrive. Retrieved 2019-07-20.
  6. Ghosh, Malyaban (March 21, 2019). "MG Motor signs Benedict Cumberbatch as India brand ambassador". Livemint.


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