NBC Kids

NBC Kids was an American Saturday morning children's television programming block that aired on NBC from July 7, 2012 to September 25, 2016. Telemundo also aired a version of the block under the "MiTelemundo" title, which featured a separate lineup of Spanish-dubbed programs until December 31, 2017. NBC Kids, which replaced the Qubo block (as a result of NBCUniversal dropping out of the joint venture, which also included Ion Media Networks), was programmed by the other Sprout preschool cable network, as they were both targeted at children ages 2 to 6.[1]

NBC Kids
Network
LaunchedJuly 7, 2012 (2012-07-07)
ClosedSeptember 25, 2016 (2016-09-25) (NBC)
December 31, 2017 (2017-12-31) (Telemundo)
Country of originUnited States
OwnerNBCUniversal
FormatSaturday morning pre-school block
Running time3 hours
Official websiteOfficial website (Archive link)

The three-hour block featured educational entertainment series for younger children, which met programming requirements defined by the Federal Communications Commission's Children's Television Act.[2][3]

The block was replaced by Litton Entertainment's The More You Know, which features live-action educational programming on October 8, 2016 on NBC, and January 6, 2018 on Telemundo (retaining the MiTelemundo title).

History

On March 28, 2012, NBC announced that the three-hour children's programming time period allocated by the network on Saturday mornings would be taken over by Sprout (which had become a sister television property to NBC following parent company NBCUniversal's 2010 majority purchase by Comcast; NBC later took full ownership of the network, whose owners previously included Sesame Workshop and HIT Entertainment) and launch a new Saturday morning block called NBC Kids, which was aimed at preschoolers and grade school-aged children ages 2 to 6.[4][5] Sprout also produced a Spanish-language sister block for Telemundo known as MiTelemundo.[6]

NBC Kids debuted on July 7, 2012, one week after the Qubo block ended its run on both NBC and Telemundo on June 30 (leaving Ion Television as the only network to retain a Qubo-branded children's block, as Ion Media Networks was now sole owner of the Qubo properties including the flagship Qubo Channel television service).[7]

On October 8, 2016, NBC Kids was replaced by The More You Know, a live action educational block produced by Litton Entertainment.[8][9] MiTelemundo continued with its prior format until January 6, 2018, when Telemundo relaunched MiTelemundo with Spanish-language dubs of The More You Know's programming.[10][11]

Programming
Original programming
Title Premiere date End date Source(s)
Noodle and Doodle July 7, 2012 September 25, 2016
The Chica Show February 2, 2013
Ruff-Ruff, Tweet and Dave July 4, 2015
Nina's World January 2, 2016
Floogals February 6, 2016
Terrific Trucks July 16, 2016
Acquired programming
Title Premiere date End date Source(s)
Poppy Cat July 7, 2012 June 1, 2013
October 4, 2014 September 26, 2015
Justin Time July 7, 2012 September 27, 2014
Pajanimals January 26, 2014
Astroblast! October 4, 2014 July 10, 2016
LazyTown July 7, 2012 March 27, 2016
The Wiggles February 2, 2013
Tree Fu Tom June 8, 2013 January 2, 2016
Make Way for Noddy October 12, 2013 March 29, 2014
Zou April 5, 2014 September 27, 2014
Earth to Luna! April 4, 2015 January 30, 2016
Clangers October 3, 2015 March 26, 2016

See also
Main article: List of programs broadcast by Universal Kids
Main article: List of programs broadcast by Sprout

References
  1. Nellie Andreeva (March 28, 2012). "NBC Launches Preschool Saturday Block Programmed By Sprout". Deadline Hollywood. Retrieved March 29, 2012.
  2. "FCC Form 398 "KidVid" Children's Television Programming Report, 2nd Quarter of 2013 for WTVA, Tupelo, Mississippi" (PDF). WTVA. WTVA, Inc. July 2, 2013. Retrieved September 7, 2013.
  3. "NBC Will Launch NBC Kids, a New Saturday Morning Preschool Block Programmed by Sprout®, Saturday, July 7". MarketWatch. March 28, 2012. Retrieved March 29, 2012.
  4. Jon Weisman (March 28, 2012). "NBC to launch Saturday kids block". Variety. Penske Media Corporation. Retrieved March 27, 2015.
  5. Lindsay Rubino (March 28, 2012). "NBC, With Assist From Sprout, to Launch Saturday Morning Preschool Block". Multichannel News. Retrieved March 27, 2015.
  6. "Telemundo anuncia nuevo bloque infantil "Mi Telemundo!"". Primera Hora. GFR Media LLC. October 24, 2012. Retrieved November 8, 2015.
  7. "NBC Will Launch NBC Kids, a New Saturday Morning Preschool Block Programmed by Sprout®, Saturday, July 7". MarketWatch. March 28, 2012. Retrieved March 27, 2015.
  8. Malone, Michael (February 24, 2016). "NBC, Litton Partner on 'The More You Know' Block". Broadcasting & Cable. Retrieved February 25, 2016.
  9. "NBC and Litton Entertainment Announce Fall 2016 Line-Up for The More You Know Programming Block". The Futon Critic. August 8, 2016. Retrieved August 8, 2016.
  10. Desk, TV News. "Telemundo Kicks Off 2018 with New 'Mi Telemundo' Programming Block". Retrieved 2018-02-17.
  11. "Litton Entertainment & Telemundo Kick Off 2018 with the new "Mi Telemundo" Kids Programming Block Premiering Jan. 6". Litton Entertainment. Retrieved 2018-02-17.
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