Naatu Naatu

"Naatu Naatu" (transl. Countryside – transl. Local)[1][2][3] is an Indian Telugu-language song composed by M. M. Keeravani, with lyrics by Chandrabose and, recorded by Rahul Sipligunj and Kaala Bhairava, for the soundtrack album of the 2022 Indian Telugu-language action thriller film RRR.[4] It was released on 10 November 2021 (released on YouTube as a lyrical video song) as the second single from the album, through Lahari Music and T-Series.[5][6] The full video song, featuring visuals directly from the film, was released on 11 April 2022 on YouTube.

"Naatu Naatu"
Single by M. M. Keeravani and Chandrabose featuring Rahul Sipligunj and Kaala Bhairava
from the album RRR
LanguageTelugu
Released10 November 2021
Recorded2021
StudioJB Studios, Hyderabad
Genre
Length3:36
LabelLahari Music
T-Series
Composer(s)M. M. Keeravani
Lyricist(s)Chandrabose
Producer(s)M. M. Keeravani
RRR track listing
  1. "Dosti"
  2. "Naatu Naatu"
  3. "Janani"
  4. "Komuram Bheemudo"
  5. "Raamam Raaghavam"
  6. "Etthara Jenda"
  7. "Komma Uyyala"
Music video
"Naatu Naatu" on YouTube

The song was also released in Hindi as "Naacho Naacho",[7] in Tamil as "Naattu Koothu",[8] in Kannada as "Halli Naatu" and in Malayalam as "Karinthol".[9] The hook step involving N. T. Rama Rao Jr. and Ram Charan dancing together became popular.[10][11] "Naatu Naatu" became the first song from an Indian film to be nominated for the Academy Award for Best Original Song.[12] It has also won the Best Original Song award at the 80th Golden Globe Awards, making it the first Asian as well as the first Indian song to win the award.[13][14]

Production
"Naatu Naatu" was shot at the Mariinskyi Palace, Ukraine

"Naatu Naatu" was shot in August 2021 in Ukraine as a part of the final leg of shooting of the film RRR.[15][16] Filming took place at the Mariinskyi Palace (Ukraine Presidential Palace) in Kyiv, a few months before the onset of the Russian invasion of Ukraine.[17][18]

Talking about the song, composer Keeravani said, "I think I lost count, but I composed 10, 15, maybe 20 various tunes for this song".[19] Lyricist Chandrabose penned down songs, according to him, he wrote 90% in half day but it took 1.7 years to write 10%.[20]

Reception

Critical reception

Onmanorama praised the song and stated that "The mood-lifting beats and the perkiest actors dancing to those beats is just what the fans have been waiting for, ever since the makers announced the magnum opus."[21] A. Kameshwari of The Indian Express wrote "Naatu Naatu offer double the fun as the two actors perform together on screen and create an insane energy, which makes you want to dance too. The RRR song can sure be titled as the best mass track of the year."[22] A review from Mirchi9 criticized the song itself for being ordinary, calling it as "an old-school, serviceable number". However, they praised Rama Rao and Charan's choreography and rapport, calling it as a "visual feast".[23] Matt Patches of Polygon named the musical sequence in the film as one of the best movie scenes of 2022.[24]

Audience response

The song received positive reception from audiences, praising the music.[25] The hook step, performed by Jr NTR and Ram Charan, went viral on social media.[26][27][28] Charan and Rama Rao often recreated the viral portion of the dance in the film's promotions,[29][30] as did director Rajamouli at the film's success party with encouragement from Rama Rao.[31]

Accolades
Awards and nominations received by "Naatu Naatu"
Organization Date of ceremony Category Result Ref.
Academy Awards March 12, 2023 Best Original Song Pending [32]
Critics' Choice Movie Awards January 15, 2023 Best Song Won [33]
Georgia Film Critics Association Awards January 13, 2023 Best Original Song Runner-up [34]
Golden Globe Awards January 10, 2023 Best Original Song Won [35]
Hollywood Critics Association Film Awards February 24, 2023 Best Original Song Pending [36]
Hollywood Music in Media Awards November 16, 2022 Song – Onscreen Performance Nominated [37]
Houston Film Critics Society Awards February 18, 2023 Best Original Song Pending [38]
Satellite Awards March 3, 2023 Best Original Song Pending [39]

Records

Within 24 hours of its release, the song crossed over 17 million views in Telugu (becoming the most-viewed Telugu song), and 35 million views in all five languages on YouTube.[40] It also became the fastest Telugu song to cross 1 million likes,[40] In February 2022, the song crossed over 200 million views in all languages.[41]

Music video

The music video is a direct clip from a scene in RRR, which features Ram (Ram Charan) and Bheem (Rama Rao) singing the lyrics and out-dancing the rich British men at a fancy British party, encouraged by Bheem's love interest Jenny (Olivia Morris). By the song's climax, Ram and Bheem ignite a dance battle between themselves and the British men, who each fall down one by one as they fail to keep up; and despite being cheered for, Ram pretends to injure his leg and falls over to allow Bheem to win the battle and impress Jenny. The dance sequence was choreographed by Prem Rakshith.[42]

Charts
Year Chart Peak Position Time Span on Chart Ref.
2021-2022 Mirchi Music Top 20 Countdown 1 24 weeks [43]

See also

References
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  2. Brown, Charles Philip (1903). "A Telugu-English Dictionary, 2nd ed". Digital South Asia Library. Retrieved 7 February 2023.
  3. "RRR composer MM Keeravani says he's 'full confident' that Naatu Naatu will win an Oscar". The Indian Express. 26 January 2023. Archived from the original on 2 February 2023. Retrieved 2 February 2023. "Naatu means ethnicity, ethnic," said Keeravani.
  4. "Indian action blockbuster 'RRR' roars back to theaters for one-night event". Los Angeles Times. 14 May 2022. Archived from the original on 21 May 2022. Retrieved 21 May 2022.
  5. "Second Song of SS Rajamouli's RRR to be Out on November 10". News18. 6 November 2021. Archived from the original on 3 February 2023. Retrieved 18 April 2022.
  6. "RRR Update: Jr NTR & Ram Charan to perform on a high voltage dance number; Single to release on 10 November". PINKVILLA. 5 November 2021. Archived from the original on 23 January 2022. Retrieved 18 April 2022.
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