Premier Volleyball League

Shakey's V-League logo

The Premier Volleyball League was established in 2004 as the Shakey's V-League by Sports Vision Management Group, Inc. led by Jun Bernardino, Ricky Palou, Moying Martelino, and Rhea Navarro who were businessmen previously known for being men's basketball patrons.[3] The Shakey's V-League was initially an inter-collegiate women's league with teams from the UAAP, NCAA, CESAFI among others playing in the league.[4] The league's establishment was in cooperation with Shakey's Pizza (Philippines)[3] which was the league's title sponsor until 2016.[5] Prior to the league's establishment, volleyball has been in a state of stagnation since 1990s with the highest level of volleyball being the women's tournament of the Metro Manila-based UAAP.[3]

The UST Golden Tigresses won the inaugural V-League championship in 2004 defeating the DLSU Lady Archers. But the DLSU won the next three conferences, defeating UST in both conferences of Season 2 and the SSC-R Lady Stags in Season 3, sweeping both in the Finals of the three conferences.

The UST Tigresses returned to the League in 2007, after missing Season 3, winning both conferences of Season 4 by defeating the SSC-R Lady Stags in both finals series.

Year 2008 saw the crowning of two other schools aside from UST and DLSU. Adamson University won the championship in the first conference of Season 5 defeating the Ateneo Lady Eagles while San Sebastian College-Recoletos Lady Stags won the second conference of season 5 by sweeping the two comebacking champion teams: DLSU Lady Archers in the semifinals and UST Tigresses in the finals.

However, the Tigresses made history via a "three-peat" winning their fourth, fifth and sixth championships by sweeping both conferences of Season 6 by defeating SSC-R and Adamson, respectively in both championship series, and again winning the first conference of Season 7 by beating SSC-R for the fourth time in the finals. It was the battle for silver of the last two conferences when Adamson University faced the Lady Stags of SSC-R in the finals of the 2nd Conference Season 7. Adamson won its second V-League crown after defeating San Sebastian 2–1 in their Finals series.

In the 1st Conference Season 8, the Ateneo Lady Eagles won their first Shakey's V-League crown by thumping defending champions Adamson in the Finals. The 2nd Conference of Season 8 was renamed the Shakey's V-League Open Conference as it was opened to non-school teams. Four non-school teams joined the tournament, namely, the Philippine Army, Philippine Navy, Philippine Air Force and Maynilad. The Philippine Army won their first Shakey's V-League championship. Season 8-Open Conference, Shakey's V-League will also aired on GMA Life TV, GMA News TV and GMA Pinoy TV for the international viewers.

Philippine Navy vs. Ateneo de Manila University

The Shakey's V-League welcomed the participation of corporate and non-collegiate teams starting 2011.[4]

Season 9 was locally aired on AKTV on IBC13 and the Hyper channel.

Beginning its 10th Season, Shakey's V-League's new broadcasting partner was GMA News TV. Matches were aired at 1PM to 3PM during weekdays, and 12:45PM to 2:30PM during Saturdays. On May 26, 2013, Shakey's V-League held its first live TV coverage via GMA News TV. It is also announced that the Game 3 matches, both for Championship and the Battle for 3rd will be aired live on GMA News TV on June 2, 2013. In Season 10 Open Conference, Cagayan Valley made history as the Lady Rising Suns scored a 16–0 sweep en route to the team's first V-League title with a 2–0 series win over Smart-Maynilad Net Spikers.

On October 2, 2014, it was reported[6] that a men's division will be included in its 21st conference with four teams.

On May 24, 2016, it was officially announced that Shakey's V-League will be aired on S+A Channel 23 following an agreement between Sports Vision, Shakey's and ABS-CBN Sports.

The Shakey's V-League changed its name to the Premier Volleyball League (PVL) starting the 2017 season.[7] The Spikers' Turf, which was spun-off from the league in 2015, was merged back to the PVL and was rebranded as the PVL's men's division.[7] The renaming was part of a bid to secure more sponsorship for the league.[8] There was a plan to rename the league to the Philippine Volleyball League instead[9][10] but this was abandoned due to another entity already owning the name.[7] The order of its conference was also changed with the league beginning with the import-laden Reinforced Conference and the Open Conference being held close to the start of the UAAP and NCAA tournaments which is usually held near the year's end. Prior to this, the Open Conference was traditionally held earlier.[11]

The PVL men's division ended with the 2018 PVL Collegiate Conference as its final tournament. The men's division reverted to the Spikers' Turf. The first tournament since the revert was the Open Conference in October 2018.[12]

The 2020 season was indefinitely postponed due to the COVID-19 pandemic[13] and there were plans to start the season with the Open Conference instead of the Reinforced Conference in September 2020 due to logistics issue of flying in imports for the latter.[14]

In October 2020, the Philippines' Games and Amusements Board (GAB) issued a directive that players compensated for non-national team play would be considered as professionals, as well as all sporting events organized for profit. This has raised concerns regarding the status of leagues such as the PVL and its rival league, the Philippine Super Liga (PSL).[15] The PVL in particular was concerned over the financial aspects of operating as a professional league.[16]

In November 2020, the PVL announced that the league would turn professional starting with the 2021 season,[16] believing it has enough women players to make the move. The league was already considering move for some time due to the collegiate league UAAP deciding to bar its rookies from playing in commercial leagues starting its UAAP Season 81 (2018-19) in anticipation that all college players would not be allowed to play in the PVL eventually.[17] Prior to the league's professionalization, the PVL was considered as semi-professional and thus, its affairs were not supervised or regulated by the GAB.[18] Six PVL teams—BaliPure, Banko Perlas, Choco Mucho, Creamline, Motolite, and Petro Gazz—agreed to the move of the PVL turning professional.[17]

A new separate league, to be called the V-League, will be formed to accommodate collegiate and amateur teams which could no longer participate in the PVL due to the league's professionalization.[19] Prior to its professionalization, the PVL hosted a collegiate conference.[20]

Prior to the start of the 2021 season, five PSL teams—Chery Tiggo, Cignal HD, F2 Logistics, PLDT, and Sta. Lucia—joined the PVL, which rendered the PVL a "unified" professional league, leaving the PSL with only three inactive member teams.[21][22]

In 2022, a plan to announce a rookie draft system to the PVL was revealed, which would have meant that teams will no longer be allowed to directly hire players like they did in the past.[23] PVL President Ricky Palou said in an interview on One News' The Big Story that he enumerated the propositions set to improve the league, including a draft system and guidelines on trading players in 2023.[24]

The PVL returns in 2021 with the organization of the 2021 Premier Volleyball League Open Conference staged in a bubble set-up. The recurrence of an entire season began the following year. In October 2022, PVL announced the use of video challenge system for the first time in the return of the Reinforced Conference after three years.[25] Sports Vision relaunched its collegiate competitions as the V-League with twelve men's teams and eight women's teams.[26]

The 2023 season, saw the rebranding of the Open Conference as the All-Filipino Conference to better reflect the fact that only Filipino players could compete in said conference.[27]