WLAK (AM)

WLAK (1260 AM) is a radio station established in 1978. The station is licensed to serve Amery, Wisconsin, United States. The station is owned by Sage Weil and Michael Crute, through licensee Civic Media, Inc.[2]

WLAK
Broadcast areaRice Lake, Wisconsin
Frequency1260 kHz
BrandingLake Air Radio
Programming
FormatProgressive talk
AffiliationsABC News Radio
Ownership
Owner
  • Sage Weil and Michael Crute
  • (Civic Media, Inc.)
History
First air date
January 23, 1978 (1978-01-23)[1]
Former call signs
WXCE (1976–2023)
Technical information
Facility ID47079
ClassB
Power5,000 watts
Transmitter coordinates
45°15′25.00″N 92°22′0.00″W
Translator(s)107.3 W297CU (Amery)
Links
WebcastListen Live
Websitelakeair.radio

WLAK has an FM translator on the frequency of 107.3 MHz. It simulcasts the programming of WLAK.[3]

On April 28, 2020, the then-WXCE changed its format to active rock, simulcasting WXNK 940 AM Shell Lake.[4]

In 2021, WXCE switched from a WXNK simulcast to a simulcast of Soft AC formatted FM sister station WZEZ. [5]

On November 11, 2021, WXCE went silent.[6]

In September 2022, WXCE returned on the air as a progressive talk format branded as "Lake Air Radio", operated by Michael Crute's Civic Media under a time brokerage agreement; Civic Media was in the process of acquiring the station and its translator, along with two sister stations.[7] The purchase was consummated on December 29, 2022 at a price of $700,000. Effective January 29, 2023, the new owners changed the station's call sign to WLAK.

References
  1. Broadcasting & Cable Yearbook 1999 (PDF). 1999. p. D-489. Retrieved April 21, 2017.
  2. "WLAK Facility Record". United States Federal Communications Commission, audio division.
  3. https://transition.fcc.gov/fcc-bin/fmq?call=W297CU
  4. ""Ink" Expands in Northwestern Wisconsin". NorthPine: Upper Midwest Broadcasting. 2020-04-28. Retrieved 2023-02-14.
  5. Changes in Albertville, Langdon, Milbank, Amery, and Sturgeon Bay Northpine.com - October 28, 2021
  6. FCC Monitor: KLBB Update, New FM in Minn., Wis. AM Goes Silent Northpine.com - November 21, 2021
  7. "Civic Media Acquires Green Bay/Appleton Pair; Launches Two More Liberal Talkers Across Wisconsin". RadioInsight. Retrieved 2022-09-23.


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