WildBrain CPLG
WildBrain CPLG (formerly Copyright Promotions Licensing Group, also known as CPLG) is a brand licensing agency founded in 1974.[1] Headquartered in London, CPLG also operates offices in Paris, Barcelona, Milan, Amsterdam, Lisbon and Munich and has recently expanded its global reach by opening new offices in Toronto[2] and Japan.
 | |
| Formerly | Copyright Promotions Licensing Group (1974–2020) |
|---|---|
| Type | Subsidiary |
| CPLG | |
| Founded | 1974 |
| Headquarters | , United Kingdom |
| Parent | WildBrain |
| Website | wildbrain/cplg |
| 1968 | FilmFair is founded |
|---|---|
| 1971 | DIC Entertainment is founded |
| 1974 | CPLG is founded |
| 1976 | CINAR and Colossal Pictures are founded |
| 1988 | Studio B Productions is founded |
| 1994 | Wild Brain is founded |
| 1996 | CINAR buys FilmFair's library |
| 1997 | Decode Entertainment is founded |
| 1999 | Colossal Pictures sells to Wild Brain |
| 2004 | Halifax Film Company is founded and CINAR rebrands as Cookie Jar Group |
| 2006 | Decode and Halifax Film merge forming DHX Media and DIC acquires CPLG |
| 2007 | DHX Media buys Studio B Productions and Wild Brain becomes WildBrain Entertainment |
| 2008 | Cookie Jar Group buys DIC Entertainment |
| 2010 | DHX Media buys WildBrain Entertainment |
| 2012 | DHX Media buys Cookie Jar Group |
| 2013 | DHX Media buys Ragdoll Worldwide |
| 2014 | DHX Media buys Epitome Pictures and Nerd Corps Entertainment |
| 2016 | WildBrain Entertainment closes, succeeded by the WildBrain multi-channel network, and Studio B merges with Nerd Corps forming DHX Studios |
| 2017 | DHX Media buys Iconix Brands Entertainment |
| 2019 | DHX Media rebrands itself as WildBrain, and the WildBrain multi-channel network becomes WildBrain Spark |
History
Private licensing company (1974–2006)
CPLG once represented licensors across three divisions: entertainment, sport, and design. Entertainment brands included Elvis,[3] Spider-Man, Peanuts, World Wide Wrestling, Bob the Builder, Sesame Street, LazyTown, Star Trek, Felix the Cat, and Where's Waldo. England Rugby, England football, England Cricket as well as St Andrews Links and World Rally Championship are licensed under CPLG's Sport division. Design brands include Skelanimlas, Valerie Tabor Smith, Janneike Brinkman and Whatever It Takes.
DIC and Cookie Jar Group Subsidiary (2006–2012)
In 2006, CPLG was acquired by DIC Entertainment, which in turn, merged with Cookie Jar Group in 2008.[4] The merger between Cookie Jar Group and DIC Entertainment was finalized when Cookie Jar Group paid US $31.5 million to cover outstanding equity with DIC. The total value of the deal was $87.6 million.[5]
DHX Media/WildBrain Subsidiary (2012–present)
In October 2012, CPLG's parent company, Cookie Jar Group, was acquired by fellow Canadian media company DHX Media (today WildBrain), with ownership of CPLG shifting to that company.
In 2020, after the rebranding of DHX to WildBrain, CPLG was renamed WildBrain CPLG.
References
- Hoovers Copyright Promotions Licensing Group, LTD http://www.hoovers.com/The-Copyright-Promotions-Licensing-Group-Ltd/--HD__ysjjkryty,src__global--/free-co-dnb_factsheet.xhtml
- CPLG.com"CPLG: News: CPLG opens office in Canada". Archived from the original on 2009-05-31. Retrieved 2009-04-17. Dec 8, 2008
- Licensing.biz "CPLG signs Elvis" http://www.licensing.biz/news/420/CPLG-signs-Elvis Archived 2011-07-06 at the Wayback Machine
- KidScreen.com "Cookie Jar Filling up and Cutting Back on Overlap" http://www.kidscreen.com/articles/magazine/20080901/cookie.html?word=cookie&word=jar&word=group&word=cplg Sept 1, 2008
- Marketwire.com "Cookie Jar and DIC Entertainment to Merge, Creating Independent Global Children's Entertainment and Education Powerhouse" http://www.marketwire.com/press-release/Cookie-Jar-Entertainment-Inc-871279.html June 20, 2008