Veda bread

Veda bread is a brand of malt loaf sold in Ireland. It is a small, caramel-colored malted bread with a soft consistency when fresh. Allied Bakeries Ireland (ABI) is the bakery company that manufactures Veda Bread.[1]

Veda bread

Type	Bread
Place of origin	Ireland
Region or state	Ulster
Serving temperature	Sliced
Main ingredients	Wheat flour

In Northern England, Veda bread is a sweet, sticky loaf made with black treacle. It is usually eaten sliced or dry, with butter or margarine. The molasses in the treacle help to preserve the mixture, and Veda-bread connoisseurs will leave a freshly baked loaf for several weeks in a closed cake tin to allow the flavors to mature before they eat it.

Although a sweet bread, Veda is often toasted with butter and cheese, although many prefer to add jam or marmalade. It is usually eaten as a snack.[2]

The formula for Veda was allegedly stumbled upon by luck when a Dundee farmer's house-keeper accidentally used damp wheat which had sprouted to produce malted wheat (which is just one of many ways bread using wheat flour can be made, and a common way wheat could be used, just not commonly for bread[3]). This produced a sweet-malted flavored bread.[1]

Veda Bakeries holds the original recipe for Veda bread, and they have not published it publicly. Veda Bakeries is a company registered by law. The company is based in East Lothian in Haddington, and is owned by Jim Kerr of Forthestuary Cereals.